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How do I integrate Amelia with Mailchimp?

Amelia integrates with Mailchimp to help you automatically build and maintain your customer mailing list. When enabled, customers can subscribe directly through your booking forms, and their details will be synced with your Mailchimp account.

This is useful for sending newsletters, promotions, or reminders to customers who booked through Amelia, without needing to manage email lists manually.

Mailchimp integration option in Amelia settings

How do I connect Amelia to Mailchimp?

  1. Go to Amelia > Settings > Integrations > Marketing

  2. Find Mailchimp and click Sign in to Mailchimp

  3. An Authorize Amelia screen will appear, showing the permissions Amelia will use

  4. Click Allow

  5. You’re done — Amelia is now connected to your Mailchimp account

Authorizing Amelia to connect to Mailchimp

What happens after I connect?

  • Amelia will automatically pull in your Mailchimp mailing lists

  • If you have a free Mailchimp account, only one list will be available in the dropdown inside Amelia

Mailchimp mailing list selection in Amelia

How does the subscribe checkbox work?

Once Mailchimp is connected, your booking forms will display a “Subscribe” checkbox.

  • If the slider Make “Subscribe” checkbox checked by default is enabled → the box will be pre-checked (customers can uncheck it if they want)

  • If the slider is disabled → the box will appear, but customers must check it manually to subscribe

Subscribe checkbox in Amelia booking form

Whether you pre-check the box or not depends on your preference. Pre-checking ensures more people subscribe, but leaving it empty respects explicit opt-ins.

What data is synced with Mailchimp?

  • Name

  • Email

  • Phone number

  • Birthday (if collected)

When customers update these fields in Amelia, the data updates in Mailchimp as well.
If a customer is deleted from Amelia, they are automatically removed from your Mailchimp list.

Do’s and don’ts

Never:

  • Expect multiple lists on a free Mailchimp account (only one is supported)

  • Forget to test the subscription checkbox after setup

Always:

  • Enable the Subscribe checkbox if you want to grow your mailing list

  • Decide whether to pre-check it based on your marketing approach

  • Verify that data is syncing by checking your Mailchimp list after a test booking