How to Open a Spa Business and Be Successful With It

The concept of a spa as a way to make you a more healthy and relaxed person is far from new. It goes all the way back to ancient times.

The healing power of spring water was discovered by the old Greeks. It was further developed by the Romans. Bathing was a social happening. Public baths provided relaxation and personal hygiene.

Forward to the 21st century. Nowadays spas are as popular as ever. A visit to a spa relieves you from the stress of daily life. A day spa offers personal care treatments.

A spa treatment is a non-medical procedure. It will nonetheless improve your health and well-being. There are resort spas, destination spas, day spas, beauty salons, and more.

But you’re not interested in the basics, are you?

You want to know how to start a spa business and be successful with it.

Small-day spas offer facials, massages, manicures, pedicures, waxing, electrolysis, and aromatherapy.

Larger-day spas may offer body wraps, mud baths, or hydrotherapy treatments.

Learn more about this topic in this article created by the team at Amelia (the best WordPress booking system).

Great, but how to open a spa business?

It all starts with figuring out what type of spa you want to open.

• A day spa
• An amenity spa
• A holistic concept
• A beauty spa
• Amix of east and west
• A combination of salon and spa
• A green spa
• A theme spa
• A cross-over spa
• A medical spa
• A hot tub
• A dental spa
• A mobile spa
• A resort or hotel spa
• An Ayurvedic spa

Every type of spa will offer particular treatments. The decoration and ambiance will be in line with the particular type, and each spa aims to give its guests a unique experience.

Image source

It’s good to know the differences between spas. What is a day spa? It’s a form of a beauty salon. Why are some spas branded as luxurious day spas?

Spas can be integrated into a resort. A destination spa is a resort for personal care treatments. Often you will find them at an exotic location. Do you see how well these concepts work together? It’s all about self-care at the end of the day, with different offerings aimed toward that goal.

Whatever type of spa you choose, you will take part in the health-improving business. It’s very much like opening a wellness center.

Let’s delve deeper into what you need to consider when planning your spa business.

Brand

Image source

Branding is a marketing practice.It creates a name and identity that is recognizable and unique. Customers will know what to expect. It sets you apart from the competition and it defines what makes you better. Your public-facing profile gives you your reputation. This reputation is an immediate result of your advertising and branding skills.

Recognition and trust will generate new customers. Stand out from the crowd! A clear and original brand will keep customers coming back. You will create an identity that resonates with a particular crowd of people, who will tell their friends your spa is the place to go.

Be unique. You want to be the proud owner of your day. You wish to compete with small spas and the big chains connected to resorts and hotels. Think big; think branding.

Services

When imagining a spa we immediately think “massage“. And for a good reason. Massages are relaxing and are beneficial for your well-being.

A good massage:

• reduces tension, anxiety, and depression
• improves blood circulation
• stimulates the lymphatic system
• prevents and relieves muscle cramps and spasms.
• soothes arthritis, sciatica, muscle spasms.

Spa services include much more than massages only. The International Spa Association explains that a spa offers massage, skincare, or body treatments. A standard day spa offers body treatments and lifestyle services. A medical spa tops that with extra services provided by licensed medical practitioners. Extra medical services include acupuncture and microdermabrasion.

Many day spas offer additional services: haircuts, coloring, styling, and makeup.

Examples of spa treatments:

• Aromatherapy
• Bathing or soaking
• Artificial waterfall
• Feetbath
• Hot spring: Japanese Onsen and Roman Thermae
• Hot tub
• Mud bath
• Jet hydro massage
• Peat pulp bath
• Sauna
• Steam bath
• Vichy shower
• Body wraps
• Massage
• Haircare
• Nail care, manicures, and pedicures
• Electrolysis
• Waxing

Target market

Your target customers are willing to spend good money on wellness and relaxation. So, make sure they get value for their money. Know your target customers and where they’re coming from.

Are you looking to attract local residents? Or are you dreaming about a destination spa on a tropical island?

Your target market will not only determine your location and the size of your spa business, but also the services you provide to make your customers happy.

How to open a spa: The business plan

You have a rough idea of what kind of spa business you want to open.

A solid business plan is your roadmap for success.

A spa business plan consists of a set of all the steps you need to take to create a spa business in the first place and to keep it running profitably.

Nowadays there are all sorts of online tools that will guide you through the process of creating a business plan and helping you to optimize it – our personal recommendation is IdeaBuddy.

Location

Location, location, location! This catchphrase is a well-known cliche. It’s a matter of “To be or not to be”, or more precisely, “Where to be”.

Visibility is key. Mid or upscale neighborhoods are ideal because they are easily accessible. And sufficient foot traffic will save on marketing expenses.

It’s important that you find a spacious building that can accommodate:

• All services, with ample room for the spa equipment
• A reception desk
• A waiting area
• A break room
• A storage room

Think of accessibility, parking space, and the surrounding environment too. No one wants to be interrupted from a relaxing spa session by the sound of motorcycles roaring down a busy highway.

Start-Up Costs

How much does it cost to open a spa? You will need at least $100,000 or more to start one from nothing. If you opt to buy an existing one, expect to pay either less or even significantly more.How to start a spa with no money? Get a loan from The Small Business Administration.

These loans for salons and spas will finance:

• Spa equipment, for all the treatments you offer
• Beauty supplies
• Uneven cash flow between seasonal peaks in business
• Modeling your salon or spa
• New health and beauty services
• Staff
• Marketing (the marketing strategies and the people needed for them)

Equipment

• Front counter or desk
• Computer system with scheduling software
• Product shelving
• Hairstyling stations and tools
• Massage tables
• Pedicure chairs
• Manicure tables
• Facial equipment
• Linen
• Music
• Plumbing
• Electricity

Employees

The success of your spa business depends on the expertise of your employees.

Their experience and level of service are capital. You need trained employees who can, at the very least, answer basic questions about the services or treatments they are providing to clients.

Utilizing a recruiting platform can help you find qualified candidates, while community college cosmetology instructors can also recommend skilled students.

Licenses and permits

As for any business, you will need a business license. Day spas may require additional licenses.

• General Business Licenses: Retail seller permit, and Spa business operation license.
• Article Of Organization. This document must include a business model. Day spa, medical spa, ayurvedic spa, dental spa, and club spa,… Fill out a business name and address. Include LLC’s members, managers, organizers, and directors. Describe the business purpose.
• Certificate Of Occupancy
• Sales Tax
• Federal Income Tax ID

States require particular licenses for spa personnel. Also, make sure your employees have liability insurance.

• Liability Insurance Policy
• Cosmetology License
• Esthetician License
• Electrologist License
• Massage Therapist License
• Manicurist License

And a Spa Management Certificate Or Degree.

Prices

Image source

Your location will affect your pricelist. In an upscale area, you may up your prices and offer high-end spa services. Prices in big cities or major suburbs are higher.

Some factors that influence what you can ask:

• Is the spa luxurious? Robes and slippers provided? Is there a locker room? A steam sauna? A comfortable lounge? The more luxe, the higher the prices.
• Are we talking about a resort or hotel spa? Locals can use them on a day pass but will have to cough up at least $150.
• Most ‘normal’ day spas will start at around $80 -$120.

Some more examples, to give you an idea:

• Massage services cost between $65 and $85 per hour. 55% of the service price goes to the service provider
• A pedicure costs between $20 to $65
• The cost of a facial varies from $50 to over $250
• How much is a spa day? Most “normal“ day spas start at around $80 -$120

Website and tools

Image source

When we list the tools you’ll need, the following will easily come to mind:

• Skincare tools
• Manicure & pedicure tools
• Shower room tools
• Timers
• Mirrors
• Microdermabrasion machines
• Waxing applicators
• Tweezers
• Spatulas
• Masks
• Bowls
• Back heat packs
• Neck wraps
• etc

But how about marketing tools and appointment tools?

They are ever so important. A website is your number one marketing tool! The most popular and best website builder is without a doubt WordPress.

Make sure your WordPress website looks good. A beauty business can’t be represented by a badly designed website. If you don’t give your website the treatment it deserves, customers may wonder about the treatment you will give them. Learn how to use WordPress before diving into creating your website.

WordPress comes with an easy-to-navigate dashboard, attractive templates, and simple,click-to-edit functionality. There is no requirement to hire a professional designer or Web guru to create and manage your site with WordPress, although of course, you’re free to do so.

FAQs about how to open a spa

1. What licenses and permits are needed to open a spa?

Depending on your area and the services you intend to offer, you may need to apply for a variety of licenses and permits before you can open a spa. Normally, you’ll require a cosmetology or esthetician license, a business license, and a health and safety permit. For services like hair removal, nail care, and massage therapy, you could additionally need additional licences.

2. What else should you remember for your spa website?

One thing that people often overlook when creating a website is data privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

These laws protect consumer personal information, which your spa website might collect from visitors when they sign up for a spa treatment, create a login account, or join your weekly newsletter.

Violating data privacy laws can lead to potential fines and even damage your brand reputation.

One of the main requirements of most data privacy laws is having a privacy policy that explains what information you collect from visitors, why, and how it’s used.  You can make one for your spa website using a free privacy policy template.

Be sure to link to your policy in places where visitors can easily find and read it, like the footer of your website!

3. How much does it cost to start a spa business?

The price to launch a spa might vary greatly depending on the spa’s location, size, services offered, and equipment requirements. In general, you should budget at least $50,000 and up to $500,000 to open a spa. To make sure you have a comprehensive idea of the expenditures involved, it’s crucial to prepare a detailed business plan and budget.

4. What type of insurance do I need for a spa business?

You’ll need a variety of insurances as a spa owner to safeguard your operation, staff, and customers. This could include property insurance, general liability insurance, workers’ compensation insurance, and insurance for professional liability. Consider supplementary coverage for things like business interruption insurance and cyber liability.

5. What are the most popular spa services to offer?

Depending on the geography and the target market, several spa services are more popular than others. Nonetheless, some of the most well-liked services are manicures, pedicures, body treatments, hair removal, and massages. Several spas also provide specialty services including aromatherapy, reflexology, and acupuncture.

6. What kind of equipment and supplies are needed to open a spa?

Depending on the services you intend to offer, you’ll need a variety of equipment and materials to start a spa. These could contain things like nail stations, hot towel cabinets, massage tables, facial chairs, and waxing equipment. Also, you’ll need to buy things like skincare, haircare, and nail supplies.

7. How do I choose a location for my spa business?

The success of your spa business depends on where you decide to set up shop. Think about things like parking, visibility, foot traffic, and accessibility. Choose a location that has plenty of parking, is close to both public transportation and large traffic areas. To take advantage of common amenities, you might also want to think about renting a space in a mall or commercial building.

8. How do I create a spa menu of services and prices?

Begin by investigating your competitors and current market trends before developing a spa menu. Establish rates that are both lucrative and competitive for the services you wish to offer. To entice new customers and promote recurring business, think about presenting packages and incentives. Make sure to draw attention to your key selling point and include thorough descriptions of each service.

9. What are some effective marketing strategies for a new spa business?

Developing a website, setting up social media accounts, running specials and promotions, collaborating with other companies, and holding events are all examples of efficient marketing techniques for a new spa business. To create a thorough marketing plan and track your results, think about investing in a marketing planning software or employing a marketing expert.

10. How do I hire and train staff for my spa business?

Choose employees for your spa business that have experience, are dependable, and prioritize the needs of the clientele. Make sure your personnel receives thorough training to ensure they are educated about your services and goods and have the tools necessary to offer outstanding customer care. To keep your personnel informed of the most recent trends and practices, think about providing continual training and professional development.

11. What kind of legal agreements do I need to have in place for my spa business?

You’ll need to put in place a number of legal agreements to safeguard your spa business and customers. A customer intake document, liability releases, and employee employment contracts may all be part of this. To make sure your legal agreements are complete and current, think about seeking legal advice. Additionally, you might need to abide by laws like the ADA for accessibility standards and the HIPAA for safeguarding client information. To make sure your legal agreements are current and applicable to your business activities, it’s crucial to regularly evaluate and update them.

Ending thoughts on how to open a spa

All items on your spa checklist are ticked off:

• Location
• Start-Up Costs
• Equipment
• Employees
• Licenses and permits
• Prices
• Website and tools

After your grand opening, your first customers become regulars and they tell their friends about you.

You even held an opening party. You handed out discounts for appointments scheduled at the party. You promoted the values of your business. And had local and regional influencers on your guest list. A simple tweet or Instagram post may bring in many new customers.

And best of all? You made it easy for customers to book their appointments with the Amelia booking plugin. Online, at any time.

That’s professionalism for you! You sat down to figure out what type of spa you wanted and how to open a spa. You are now a successful entrepreneur. You went through every step of your crafted business plan. All your efforts resulted in a busy calendar.

Can you see it in your mind? It’s as easy as that!

If you enjoyed reading this article on how to open a spa, you should check out this one on how to open a hair salon.

We also wrote about a few related subjects like hair salon websites, the best wellness booking software, hair salon names, how to upsell salon services, beauty salon names, salon bookers, salon promotion ideas, salon booking apps, salon pricing, salon management, spa websites, spa advertisements, spa scheduling software, spa WordPress themes, and salon booking system examples.

Author Ljubica Buha

Back to Previous

Share the article

Read Next

Back to Previous Read Next

View Comments (0)

Explore features Explore Demo

Read Inspiring Customer Stories

Check out how our user set Amelia for his business

Read the full story