With new wellness trends coming up constantly, the spa industry is always changing. From charcoal face masks to seaweed wraps, spas are always looking for ways to expand their service offerings.
Some spas will specialize in certain treatments. Others offer a wide range of services, sometimes including salon services or other treatments. Regardless of what kind of spa you run, if you’re in the spa industry you’ll know that it can be hard to get customers in the door. Read on to find out about our ideas for spa advertisements. These could help you increase your customer base and therefore increase profits.
If you’re looking for spa advertisements ideas, read these 15 creative ideas in this article created by our team at Amelia.
Spa Advertisements Ideas
Most spa owners understand the need to use social media and internet advertising to attract customers. From Facebook Ads to Google AdWords, there is a range of ways to promote your spa advertisements. However, it is also important to consider retargeting ads (you may know this as remarketing).
If you’re running ads that will be shown to anyone, it can be useful to consider retargeting them. This means that they will be shown to people who have visited your site before. As they’ve previously shown interest, it stands to reason that reminding them of your services might entice them to book with you again.
Claim Your Business Listings
Yelp and Google pages that go unclaimed leave people wondering where to find information about your spa business. Make sure you claim your listings and get added to any spa directories that come up on Google and other search engines. There’s also Bing local and Yahoo local that you may want to consider using. It’s free to join these sites.
When customers visit your site, incentivize them with 10% off or some other coupon in exchange for entering their email address. Then you can send them spa ads and promotions when you have special deals. It’s important to make sure that any listings you have are accurate and updated.
First Visit Special Offers
We all know that we are more likely to buy something we want if it’s on sale. That’s why you may want to consider offering a discount for a customer’s first visit. The idea is that the cheaper price will get them in the door for the first time and then your awesome treatments will get them coming back again and again.
You could give people a 20% discount or offer a free facial with any full body massage. Choose something that is cost-effective for you while still remaining enticing for customers.
Partner with Other Local Businesses
As a business owner, it can feel like you’re competing with everyone around you for clients. But you can choose to view it differently. Do you have a friend who runs their own café? Or an acquaintance who has a hair salon? Cross-promotion can be one of the most effective spa advertising ideas.
If you partner with a business that’s not in competition with you, you could both end up gaining a lot of new clients. Examples of good business for this would be gyms, hair salons, cafes or retail shops.
One idea is to give bundle discounts. For example, you and a retail shop could offer 10% off when used on the same day.
Create a Reliable Follow-up System for No-Shows
Every appointment-based business faces the same problem of no-show appointments – you are not alone. It is annoying and inconsiderate. It can create a huge cost for your business over the course of a year.
Using an appointment scheduling platform can increase people keeping their appointments. These kinds of software can automatically send confirmations and reminders. The likelihood of no-show appointments decreases by 20% when the client receives a reminder. The more personalized these are, the more likely the customer is to come to the appointment. We’re suggesting Amelia for this. Check out its awesome features and how it can help you.
Memberships are much like loyalty cards, but more exclusive. It is much cheaper to retain clients and have them come back than to use spa advertisements to get new clients all the time.
Much like gym memberships, a membership to your spa can keep people coming back. This system works well for recurring services such as a monthly massage or haircut. Using the power of exclusivity, customers will feel valued and keep coming back.
Optimize Your Spa’s Website to Get Better Leads
Image source: Dhefry Andirezha
Your website is of critical importance to the success of your business. People want to see pictures – what will they experience when they come to you for their spa needs? Get photos taken by a professional of your business premises. This is what people want to see, not generic pictures taken from another website.
Have your full menu of services and price list on your website. Organize your website well so it’s easy for visitors to access the information they want. Make sure it has your location and phone number for people to easily contact you. When you’re thinking about spa advertising, what better ad is there than your own website?
Every Website Needs a Blog
Websites that have blogs often get more clicks because the blog content can give more hits on search engines. Regardless, your website needs content, whether it’s in the form of a blog or videos or other material.
Have a focus for your blogs – help your customers solve their problems.
Think about what you offer and what problems you solve. Skin issues, stress, and tension can all be resolved by spa treatments.
Seek Customer Reviews
Many people will read reviews of a company before they commit their hard-earned cash to go there. The more reviews your spa has online, the more likely people are to book an appointment.
Ask for reviews after an appointment and make sure you respond to customers leaving reviews. You could even offer a discount or other perk in your spa advertisements for those who leave a review.
Run an Online Contest
You have probably already come across a lot of online contests run by businesses, whether it’s on Facebook, Instagram or something else. Why do people do this? Well, it’s an easy way to get more followers on your social media. It also gives you the opportunity to engage and offer a reward to your existing followers. It’s one of the best spa events ideas as it’s very effective.
One way of doing this is to put up an image of a service you offer, like facials, and get people to share the image and tag three friends. This spreads brand awareness and you can offer a free facial to one lucky winner. As a way of doing a facial advertisement, this is very effective. You’ll likely get more bookings for facials in the following weeks.
Video contests can work too. Remember what the purpose is and relate it to your business in some way. It’s best to do promotions which are easy to enter, and which people can involve their friends in.
Social Media for Spa Marketing
Another spa advertisement idea is using social media. Businesses worldwide do this. Why? Because it’s free and billions of people all over the world use social media.
Using YouTube or Facebook regularly for your spa ads can be a great way to get clients in your door. Share content regularly on these sites to peak interest. Pinterest could work too if you have some fabulous photos of your treatments. It’s all about looking at your target demographic and thinking about which sites they use.
Sharing great content is a surefire way to get people to engage with your brand. You could offer discounts to your Facebook customers or offer an Instagram promotion. Some companies give free aromatherapy or other perks to first-time customers.
The most effective spa advertisement is word of mouth. People want to go where others they know have had a good experience. Plenty of spas out there are not doing quality treatments. That’s why people like to rely on friends for advice.
You could offer a deal for those who refer a friend. One idea is that if they refer a friend, both of them will get 20% off. You could offer larger discounts for referring 5 or more friends too.
Business referrals can be extremely effective too. Hairdressers or dermatologists are service providers whose opinions will be trusted by people. Mary Kay or Young Living essential oils consultants can also be key to your spa advertising strategy.
Build Your Personal Brand
To stand out from all the other spas around, you need to find your unique point of difference. Use your personality and connect with your customers. Maintain a friendly but still professional tone and show that you care about your customers.
Being on Facebook is essential, but more personality could be shown through photo-based sites like Instagram. Show your offices ‘behind the scenes’ and let people connect with you.
Create events, photos and have funny captions to engage your audience and stay relevant.
Create a Birthday Program
Image source: Melissa Leide
Customers love discounts, as we know. When customers sign up you could ask for their birthdays. Then you can use this to offer a free massage or other treatment when they come in during their birthday month. There’s a variety of things you could offer – a free product with treatment or a percentage discount, among other things.
Make it Easy for Clients to Book Sessions Online
It can be very time consuming for you when customers use only calls and emails to book appointments. Amelia is a great online scheduling tool that you can use. It allows you to set up all the services you offer as appointments with different lengths and set the hours you can do these.
If you’re not yet using an appointment scheduling software, you won’t know what a difference it will make to your time management until you do.
The main benefit is that it will let your customers book their appointments online. Many people hate making phone calls or can’t find the time. That’s why 75% of people want to be able to book online. You want your potential customers to feel as comfortable as they can with the idea of using your services.
This software can also send out appointment and rebooking reminders to customers. This will reduce no-shows and increase return clientele, making your business more successful.
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