A good workout starts with good prep. You need your training schedule at the ready. Ask Arnie. Reps and reps. The same applies If you are thinking about opening your own gym. Prep and rep mean the difference between failure and success.
Go through your list enough times to check if you haven’t forgotten anything important. Wait. Let’s first make a list. It can be a bit overwhelming. That’s why this guide to opening a gym may be useful.
Many questions pop up in your head. What type of business is a gym? How much does it cost to open a gym? Is opening a gym profitable? How much do gym owners make?
You might want to be one of the lucky few who make their hobby their job. Or perhaps you are attracted by the revenue. It’s true, you will have a bunch of potential clients. It’s a huge market. They come by the millions, looking to lose weight, gain muscles or just to get in shape. Fitness is golden.
This means there is a lot of competition. To prepare yourself properly, learn from experienced business owners. They will all confirm that research and setting up a solid business plan are the two first steps.
Sit down and calculate the costs. Determine your target market. Come up with a brand name that stands out. Hold on!
A bit overwhelming? That’s a euphemism indeed. Thinking of how to open a gym needs to be an orderly process. This article created by our team at Amelia is here to help. Let’s learn to walk before you start running.
The first step for starting a gym: Plan your Business
How to start a gym? First, you write down the essentials. Like studying a course to prepare yourself for an exam, you start with the table of contents. It is said that once you got the contents in your head, half of what you need to know is dealt with.
The same applies to starting your own gym.
Opening a gym business plan
Nowadays creating a business plan isn’t such a hard and boring process as it used to be. Now you can go through the process in a step-by-step manner using a tool like IdeaBuddy, that will keep your focus on one thing at a time, and help to go fill in all vital parts of it.
Your specific business plan is made up of various questions that will answer:
- Name of your gym
- Who will be your customers?
- Gym start-up costs and funding. How much does it cost to open a gym?
- Legal structure and licenses.Getting all the paperwork in order
- Expectations of revenue
- When do you think you will break even?
- Matching your staff with your customers
Think about the necessary investments:
- Accounting and business software
- Client management and scheduling software
- Website and digital marketing
- Fitness equipment
- Ample lighting
This gives you an idea of your itinerary. Your destination will be a profitable business. Let’s put some flesh on the frame.
Target market:Who will be your customers?
Market research is the first you do. This is an expensive way to say: what kind of customers you want to come and keep coming?
Draw out a profile of your preferred client:
- Clients who want to lose weight?
- Clients who wish to work-out with personal trainers to meet personal fitness goals?
- Bodybuilders who want to be Schwarzenegger?
You will want to buy the appropriate equipment. And hire staff that meets the expectations of your customers.
Your clients are your niche. Adept your gym accordingly. Niches or types of gyms can be:
- Speciality fitness centre
- Traditional gym
- Medical fitness and wellness centre
- Family Fitness and wellness centre
Now think of a name for your gym
Try to match the name with your target market and type of gym. Arnie’s Family Fitness may target your desired niche. It also might attract aspiring bodybuilders. Be imaginative and specific. Then ask yourself, if you were your ideal client, would you want to go to <insert your gym name>?
Next is location
- Again, think about your customers. This will be in your own interest. The right location can break or build your gym.
- What if a customer has an hour to spare and wants to hit the gym? A lunch break workout might come in handy. So, located within walking distance preferably.
- Foot traffic is another good one. You want lots of people walking by and popping-in for info.
- Costs and convenience are factors that influence your traffic. Don’t give customers an excuse to skip a session. A nearby location helps to avoid this. Find a location that is easy to reach by car, foot, and public transport.
- How many clients are you aiming for? How much space will you need? Which location is suited for the size of your gym?
Start-up costs and funding
You can expect between $10,000 for a personal training studio to $50,000 for a fully equipped commercial gym. This what your equipment will cost. The location will affect the total cost.
Unless you are willing to pay ten times as much, avoid areas that are known to have high rental costs(looking at you, NYC). The only reason you would choose such an area is if your ideal clients are to be found there, and only there — if that’s the case, think niche.
Your start-up costs will go to:
The most expensive cost. And monthly!
A small personal training studio can be equipped with around $10,000. Commercial gyms will need about $30,000 to $50,000.
Be ready to pay your top trainers $25 an hour. Also, you may need an accountant, maintenance workers, a marketing person or team, and a lawyer.
5. Legal Fees
How to open a gym with no money?
- Start with a small business and grow bigger later.
- Keep marketing free. Business cards at your front desk. Use social media, cross-promote with other businesses, give free trials of your services.
- Use Free Resources. The US Small Business Administration offers free services. From help with business plans to legal and accounting advice, take advantage of these.
- Word of mouth. Happy clients will talk to others.
And how to come up with this kind of money?
Even starting a small business will set you back. Only the sunlight is free. You could live on water and bread for a decade, or find an investor who doesn’t want to own 51% of your business. A business partner is another possibility. You could also open a gym franchise.
Sole ownership is only possible with taking a loan. Owning your own gym salary is a plus. You will own the entire debt too, of course. Keep that in mind. But it will be your business only.
Get a loan at:
- A local bank or credit union for a small business loan
- Look for online alternatives, for fewer requirements and faster funding
You will need to show up with a proper business plan. No business plan means no loan. The U.S. Small Business Administration helps you to develop your business plan and to get loans. In Europe, you can find similar organizations.
Legal structure, licenses, and certificates
Choose the best legal structure for your independent business. There are several possible structures.
- Sole proprietorship
- S corporation
- C corporation
- Limited Liability Company (LLC)
Gym licenses and permits:
- The most important license you need as a gym owner is a business license. The cost depends on how large your team is. It will not be more than a few hundred.
- Try to hire trainers with a license already, so you don’t need to spend on getting them licensed.
Research local demands, as this varies from state to state. Then get the business licenses. And check regulatory laws: building permits and health department requirements.
Get a fitness professional certification, for more credibility.
The American Council on Exercise and the International Health, Racquet and Sportsclub Association all offer certification and business education courses.
Get it from an agent who specializes in business insurance. Gyms and injuries go hand in hand.
Tip: avoid legal issues by putting a clause in the membership contract. Prevent customers from suing for self-caused injuries.
Promoting and marketing
Your website must provide information such as:
- The services you provide
- Opening hours, location, contact info, and pricing
- An online booking system
Appointment scheduling plugins relieve you from a lot of work. Your calendar will be bulked up without breaking a sweat. Simple scheduling solutions are:
Amelia plugin for WordPress: A fully-featured automated booking system, that manages all customer’s appointments.
Modern Events Calendar. A popular WordPress appointment booking and scheduling calendar tool.
Team Booking uses Google Calendar for your website’s appointment booking system.
Booked supports almost every type of appointment and booking through your WordPress website. It picks up external calendar feeds from Google, Outlook, iCal, etc.
This is all about relationships and branding. Give your customers an experience they will not find elsewhere. When they think of you at home or elsewhere, make them wish they were rather at your gym instead. Your loyal customers are the backbone of your success.
Social media channels get you connected with your customers and future clients. Completely for free!
Raise the bar. Use Twitter, Facebook, Instagram, community profiles, Yelp, and Google Places for Business. Reach out to influencers, offer them specials or freebies in return for a review or shoutout.
Expectations on revenue and break-even
How much do gym owners make? To predict your revenue you have to factor in natural ups and downs. The time of the year has an effect on new memberships. You might find more people come to the gym in winter and less in summer, or vice versa.
A year-long membership will cost $20 to $50 per month. You can also charge a sign-on fee of $100 to $300.
Now that you know the membership cost per person, you can multiply. It all depends on the size of your business. Are you visualizing opening a small gym? Or thinking about starting a warehouse gym?
A small gym with 300 members can make a minimum of $100,000 per year. Big gyms can make more than $600,000 annually.
Besides size, location affects your income. A gym in a small town can’t expect huge revenue.
Don’t expect to break-even in your first year. Look at the larger picture and try to predict your sales over the next five years.
Match your staff and equipment with your customers
Employ trained and certified professionals. Your customers expect no less. Fitness instructors and personal trainers have to prove themselves. Both in-house personal trainers and freelancers should be motivated and involved.
Leasing the equipment makes sure you have the latest fitness technology. You can test it out.It will often include maintenance of the equipment.
Conclusion on opening a gym
Six months to a year later, your business is now in full flow. You took the steps described in this guide. You stuck to your opening a gym checklist. You realized that a small gym business plan is no different from a huge gym plan.
You are a success because you started off with a business plan that at least includes:
- Client-friendly location
- Fully insured and licensed
- Promoting the business through clients, and online presence
- A booking plugin
- A professional team
Opening a gym can be extremely profitable, not only for your bank account but also for your sense of life satisfaction. Live the dream by starting with a firm foundation and building a true business today.
If you enjoyed reading this article about opening a gym, you should read these as well:
- UX Designer Portfolio Websites that Attract Clients
- The best law firm websites to use as inspiration
- 10 Cool Website Mockup Tools to Master Today