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How do I set pricing by date and time in Amelia?

Sometimes businesses need to charge different prices depending on the day of the week, a specific date, or even the time of day. For example:

  • A hair salon may want to charge more on weekends

  • A tour company may want higher prices during the summer season

  • A gym may want off-peak and peak-hour rates

Amelia allows this through the Pricing by Date & Time option in each service’s Duration & Pricing tab.

Pricing by Date & Time toggle in Amelia service settings

How do I enable pricing by date and time?

  1. Go to Amelia > Services and edit a service

  2. Open the Duration & Pricing tab

  3. Enable the slider Pricing by Date & Time

If you enable it but don’t add any rules, Amelia will ignore the setting and use the default price.

What options are available?

When enabled, you’ll see two tabs:

  • Day of the week – set custom prices for recurring weekdays (e.g., every Friday and Saturday from 18:00–22:00)

  • Specific date & time – set custom prices for exact dates or ranges (e.g., December 24–31)

Click Add Day(s) to start adding your first rule.

Custom pricing by day of the week in Amelia

How do I configure custom prices?

  • Day of the week: Select one or more weekdays, then define the time range and the custom price.

  • Specific date & time: Choose a single date or a range of dates, then define the time range and price.

Notes:

  • You must add time ranges consecutively (e.g., if you set 15:00–17:00, you can’t later add 12:00–15:00).

  • If no custom price is set for a time within an employee’s schedule, the default service price applies.

  • Once you use days/dates in one rule, they won’t be available for reuse in another rule.

Custom pricing by specific date and time in Amelia

How do prices appear on the booking form?

By default, the form design stays the same.

Booking calendar showing time slot prices in Amelia

Under Amelia > Customize > Step-by-Step Form > Date & Time Selection > Options, you can control how prices display:

  • Show Estimated Price – displays lowest, regular, and highest prices above the calendar

  • Show Time Slot Price – displays prices inside each time slot when a date is selected

  • Show Price Indicators – arrows showing whether a slot is higher or lower than the default price

Adjust the calendar showing custom prices per date and time in Amelia

Can I customize price colors in the calendar?

Yes — go to Customize > Colors > Calendar. You can change colors for:

  • Lower price cell background and text

  • Higher price cell background and text

Color customization for pricing by date in Amelia

Do’s and don’ts

Never:

  • Combine Pricing by Date & Time with Custom Duration & Pricing → only one can be active

  • Combine Pricing by Date & Time with Pricing by Number of People → only one can be active

  • Add overlapping or non-consecutive time ranges

Always:

  • Set a default price first — custom prices only apply where rules are defined

  • Use Day of the Week for recurring rules, Specific Date & Time for seasonal/holiday pricing

  • Preview your booking form after saving to confirm prices display correctly