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B2B appointment setting is more than writing down dates on a calendar. Setting appointments is an integral and essential part of being successful in the sales business.

Being a successful appointment setter means forging long-term relationships with other businesses. B2B appointment setting is an important element in generating qualified leads.

This post can serve as a guide in B2B appointment setting. It will define the term, delve into the benefits, and share eight useful tricks to set up B2B appointments.‌

What B2B Appointment Setting Is

B2B is the part of the sales process where a sales team actively searches for new leads. This is part of the initial stages of the sales process, and usually, an experienced sales person will handle it. After the initial stage, a closing sales representative will take over to seal the deal.

B2B appointments offer great opportunities to explain in person what your service or product is all about. This could also include a product demonstration and an in-depth explanation of your company. It gives an opportunity to see what your organization can do for your prospective clients. These are just some of the features of B2B appointments, but there are still more benefits.

For your company, it means that you can expand your loyal client base and grow your business. The ones that make these B2B appointments are appointment setters. Most of the time, they are sales development representatives (SDRs).

The Importance of Appointment Setting

B2B appointment setting helps sales teams to improve their sales tactics. It leads to better conversion and increased revenues for the company. This article will explain some of the benefits of B2B appointment setting.

Builds Stronger Relationships

An in-person appointment allows sales reps to get to know their prospective customers. They can convey their company’s philosophy and start building a relationship. This stage of the sales funnel is very important, as it lays the foundation for a smooth sales deal. Clients will likely come back for support and more products or services if this stage is successful.

Enables Specialization

By splitting the sales process into different stages you can have a specialist sales rep for each phase. Within a team, each member is uniquely talented. One may be very good at creating new prospecting techniques. Others may be very effective at closing sales deals. When you allow them to do what they are good at, you allow them to show off their talents.

Saves Time And Effort

The lead generation process is time-consuming and takes effort. Often, it includes making phone calls, composing and sending emails, and communicating through other channels. A sales team can make the process more efficient by selecting the most promising leads. Meetings can reveal who are the most enthusiastic and who represent the highest value.

Conveys Value

The quality that most appointment setters have is that they are able to generate interest in clients. They know what the key selling points are and how to emphasize the company’s values to the customers. The value of the company is vital in showing why its products or services are better than the competitions’.

Improves Customer Experience

B2B appointment setting is key in resource management, and it affects the entire sales process. There is always an experienced team member available that can answer questions specific to the sales stage. Customers feel cared for and that results in a better customer experience and increased loyalty.

Increases Visibility

Appointment setting companies are among those that are starting to establish themselves. These in-person meetings help to build a new company’s name and fame. That is a benefit even if the meeting does not lead to an immediate sales deal.

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Approaches and Tips to Get More B2B Appointments

I‌t would be nice if every business that you approach shows interest and wants to book a B2B meeting, but that is not realistic. B2B interactions are rather complicated. The efficiency of the sales team in conducting B2B appointments is key to the success of a company. Investing in improving the B2B appointment setting rate is thus very wise.

Finding good tips in this field is not easy, but the following is a list of helpful tips and tactics. They can make the work of an appointment setter easier. You can increase the number of meetings when you follow these suggestions.

Do Research Beforehand

Research is the key to finding high-quality leads. It is important in at least three ways. It will help a sales representative to find potential qualified leads. And it will help the one that conducts the meeting to be well-prepared for a meaningful conversation. Knowing the client well through research also helps to come to the meeting with confidence.

Always Ask for an Appointment

That sounds obvious. That should be the goal for the appointment setting company. Some may find asking for an appointment embarrassing, especially after the client does not seem interested. Still, it is advisable to ask for a meeting, no strings attached, to get better acquainted.

Acknowledge Concerns

There may be reasonable concerns on the part of the lead, and they could be the cause of some hesitance. Acknowledge those concerns. Ask smart questions to find out the cause of the hesitation. Maybe there is something that you need to improve upon in your sales process. It puts you in a position to help them. Be patient, and persistent, and use your previous research to overcome their concerns.

Be Persistent

When you set appointments, don’t give up after the first or second rejection or if the client does not seem very interested. Reach out if you have new updates that could be interesting to the client. You will not miss an opportunity to close a deal if you are persistent in your efforts.

Be Personable

B2B appointment setting involves more than selling a product and raking in the money. It involves getting familiar with the needs and concerns of the client. It is possible that the seller and potential buyer are not a good match. Do not be too pushy, and do not tell the client what to do. It is better to take a more conventional approach.

The human touch is much more effective when it comes to appointment setting. Invest time in preparing a personal approach to lead qualification.

Practice Patience

Building a relationship of trust with a client takes time. Not every lead will be enthusiastic after one conversation.

So, do not get discouraged when you do not see immediate results.

Keep the long-term objectives in mind. Larger organizations in particular take longer to respond to your efforts. The process involves more people and departments, and they work with longer time horizons.

Ask Thoughtful Questions

To identify qualified leads, it is important to get to know the company well. Knowing the company will tell you how likely they are to purchase your products or services. It is crucial to ask thoughtful questions and come to an understanding of your client’s perspective.

Use Your Value

Your company has something to bring to the table to help your client. Make sure that you make your value known. If your service or product improves workflows, tell your client so. If the client knows what you can do for them, they will be more inclined to set an appointment.

Use a Scheduling Tool to Simplify Appointment Setting

B2B appointment setting is a tedious process. It takes a lot of calling or emailing back and forth. It often involves the appointment setter, the lead, and the closing sales rep. Streamlining this process is important to improving the sales pipeline.

You can now manage your business and grow your brand with a single, powerful WordPress booking plugin that keeps all of your appointments in line, your clients organized and your business booming.

Amelia is perfect for business owners who need to streamline their booking experience both for their staff and their clients.

Amelia handles everything for you.

You can even have email notifications and SMS notifications so that nobody forgets about their appointment bookings.

In order to book an appointment, the complete user interaction takes a few clicks with this WordPress plugin. Moreover, with it you can accept payments via PayPal and Stripe, perfect for those who want to pay in advance to book appointments.

As a business owner, you can monitor KPIs in the WordPress dashboard and analyze other important data to keep a pulse on your business. Amelia is a straightforward, no-nonsense booking calendar plugin and an amazing option for those who want an around-the-clock solution for their WordPress site.

Want to know more? Check out Amelia’s awesome features to see what you are missing.

Use Appointment Setting Scripts

It is always a surprise what a prospective client might say or do during a phone call. They might display annoyance or disinterest. It’s important to pay attention to their manner of speaking, tone of voice, and questions – for that reason,

creating an effective appointment setting strategy is not easy. A B2B appointment setting script will help you to deal with different scenarios.

These scripts are useful during a phone call and for training new appointment setters. You can include scripts for

  • Dealing with reluctance
  • Controlling the conversation
  • Preparing a second call
  • Presenting a value proposition
  • Increasing the setter’s confidence

A good B2B appointment setting script should have the following elements:

  • Introduction
  • Frequently asked questions
  • Prequalifying questions
  • Value proposition
  • Appointment setting

Track and Evaluate KPIs

Keeping track of your KPIs and other statistics will help you to see where you can improve. To do so,

the entire sales team keeps accurate records of their conversations.

Detailed reports of the conversations are very important; that is information that helps you to improve your approach and increase efficacy.

You can keep a record of conversion rates, calculate your ROI, and improve future marketing campaigns.

Do You Feel Confident About Your B2B Appointment Setting?

With a good B2B appointment setting approach, you will be able to find better-qualified leads. You need good leads to keep your business running. Use different strategies to reach out to other companies. You will soon find out what works best for you.

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