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Have you ever wondered why appointment reminders are an integral part of the scheduling procedure for many businesses today?

Every small business owner knows that time means money. That’s why they plan their schedules based on their appointment bookings. They also take time to prepare for each appointment to give clients the best experience.

No wonder nothing irritates business owners more than when an appointment does not show up. No-shows and canceled appointments rob them of their valuable time. And they mean lost revenue.

So, how can businesses reduce no-shows and canceled appointments? By implementing appointment reminders and other strategies into their booking process. Let’s see how!

Table of Contents

Appointment Reminders

Sometimes clients forget about an appointment or get so busy that they do not have the time to cancel it.

So it is better if the business takes the initiative to remind them of the appointment and ask for confirmation.

However, there are several different ways you can notify your client about their upcoming appointment.

Set up automatic reminders

an appointment reminder text message on a mobile device

Sending reminder messages about upcoming appointments can impact the number of no-shows. Clients probably don’t want to miss their appointment, but it slips their minds when life gets busy.

You can set up an automatic reminder system and not have to worry about it again. You can program the times to send appointment reminders to those with upcoming appointments.

Consider reminding clients well before the appointment so that they can schedule accordingly. Three to six hours beforehand provides them enough time to readjust if necessary.

Remind clients using their preferred method

When clients initially make an appointment, ask which method of contact they prefer. Some clients are more likely to pay attention to a reminder email in their inbox, while others are quicker to notice a text message.

If you send a reminder message to reduce no-shows, you want to make sure the client actually sees it. Although asking their preferred contact method may increase the booking time by a few seconds, it can make all the difference in the end.

Make reminder calls

Another option is for business owners to designate a staff member to call and confirm the next day’s appointments. This method can be used on its own, but works best when combined with a reminder email or text.

Talking to a client on the phone and getting a verbal confirmation will reduce the odds of them not showing.

Request clients to let you know if they cannot make an appointment. You can tell them that you would appreciate the opportunity to offer the time slot to someone else. This will prompt a timely cancellation instead of doing so last-minute.

The best thing is that you can automatize the entire process by using an effective scheduling system such as Amelia.

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Additional Steps to Take to Reduce No-Shows

Implement pre-paid appointments

a person using a credit card to pay

Incentivize your clients by accepting pre-payments or by asking for a small deposit. When clients pay in advance, they are more committed to the appointment.

Pre-paid appointments minimize no-shows as most people follow through if they have already spent money.

Note, however, that asking for a deposit or a pre-payment is not the same as charging a cancellation fee. Clients are turned off by extra fees and will most likely find another provider.

In contrast, deposits and pre-payments go toward the service price, making clients feel more comfortable paying them.

To encourage customers to pre-pay, offer a discount. You can also customize the pre-pay amount.

For example, you can let clients pay 20% of the total before the appointment and then pay the rest post-appointment. Decide what works best based on the service you provide and what your clients are willing to pay.

Identify clients who regularly miss appointments

There are some clients that, despite regular appointment reminders, fail to show up. This can be very frustrating since business owners are losing money with these appointment cancellations.

What can they do to solve this problem?

The first thing is to track appointments. Identify which clients consistently do not show or cancel appointments. Then, direct specific efforts towards these clients to prevent further loss of income. Experiment a bit and try to determine a winning reminder tactic for each individual case.

Send them additional appointment reminders

a woman holding an iphone

To make sure such a client shows up, business owners can send them additional reminders. You can send two reminders before the appointment – an email reminder and text reminder (cover all the bases). Notify them the day before and the day of the appointment.

Apart from this, call them on the phone on the same day as the scheduled appointment. Ask them if they are going to make it, and if not, you can schedule someone from the waitlist for that time slot.

Have a written cancellation policy

A cancellation policy is the best way to let clients know what it means to make an appointment with your business. A clearly stated policy can help avoid casual bookings, last-minute appointment cancellations, and no-shows.

The cancellation policy can include a cancellation fee or the loss of a deposit. It can stipulate that clients need to cancel 24 hours before the appointment to get a full refund on their deposit.

Clearly communicate the cancellation policy on a booking page, in the office, or on the phone. It will save our company a lot of hassle if clients clearly understand the policy before booking.

Do not wait to reschedule appointments

Immediately rescheduling appointments will not encourage cancellations. But it will ensure that the client eventually comes in. Rescheduling establishes a connection that encourages customers not to miss another appointment.

It is a good idea for you to reach out to the client after a no-show. If you wait for the client to reach out, you will probably wait in vain.

Call the person 30 minutes after the missed appointment time to reschedule. If they don’t answer, try again later that same day.

No-Shows vs. Last-Minute Cancellations

How do you handle a no-show?

  1. Send appointment reminders
  2. Implement pre-paid appointments
  3. Identify clients who regularly miss appointments and send them additional reminders

How do you deal with last-minute cancellations?

  1. Create a cancellation policy and inform your clients about it
  2. Collect a deposit on confirmed bookings
  3. Try to reschedule immediately


Ignoring no-shows and canceled appointments will only hurt your business in the long run. It doesn’t take much time or money to address this issue, and solving it will increase revenue.

The first step is to implement an effective appointment reminder system. Aim at automating the process, as it will save a significant amount of your time and take the workload off.

Besides using appointment reminders, identify regular no-shows, implement pre-payments, create a cancellation policy, and start collecting deposits.

A few proactive steps are all it takes to reduce canceled appointments and get this minor problem out of the way of success.