Minimalism is appreciated all the time. As the saying goes, less is more. Minimalism is very popular in modern design approaches. Simple website design will always generate the wanted reactions and exploring the principles of minimalism is a condition for building good websites. We noticed this ourselves when we tested several landing pages for Amelia, our WordPress booking plugin.
Minimalism involves experimenting with color schemes, scrolling, transitions, buttons and so on. There are several elements that should always be present in minimal design, regardless of the rest of its composition. In this article, you are going to learn what does it take to come up with a simple website design that suits the needs of all visitors.
Table of contents
- The minimalism principles in web design
- The benefits of keeping website design simple
- Tips for building an efficient minimalist website
The minimalism principles in web design
There are several principles that should always be present in simple website design:
- Making the interface user-friendly
- Navigation should be hidden
- The color scheme should be composed of a maximum three colors
- Negative space is a condition in minimal design
- Using multiple, different fonts is recommended
- No excess details should be included
- The buttons shouldn’t be too numerous
The benefits of keeping website design simple
The number of conversions
After thorough analyzations, it has been proven that websites that have a simpler design bring more conversions to the table than websites which are excessively decorated.
For instance, when an eCommerce store adopts a more minimalist look for their website, the increases in sales are visible in a short period of time. Basic websites seem to be overall more efficient than complex ones.
Minimal design doesn’t get outdated
Sleek websites seem to be timeless, even though minimal web design is constantly changing, and new trends emerge every month. This is why some websites tend to become outdated very fast. Adopting a trend that recently appeared on the Internet is not the best option if your goal is to design a website that will last a few years from now on.
Simple website design allows you to avoid applying updates to it very often. A minimal website will always keep your visitors from getting distracted, offering them the exact information they need.
People who visit websites looking for products or services won’t be very interested in the way it looks, but in how easy it can be used. These are a few key points in simple website design that you should keep in mind next time you put together a project:
- Minimalism won’t get outdated because it became a style rather than a trend
- Minimalist websites are the most responsive ones
- Minimalist websites have the best loading times because of their simplicity
- A clean website design allows visitors to focus on the products and services you sell
- Navigation is very intuitive on simpler websites, reducing the bounce rate
Tips for building an efficient minimalist website
Simple website design is based on making everything easy to access and to notice. The reason why that happens is that aesthetic websites contain fewer elements, which allow users to focus on what they are really looking for. The level of usability in simple websites must be better, as the interface is intuitive and less crowded.
Aesthetics should – of course – balance with functionality, which is usually difficult to handle in more complex websites. Minimalism contains all these elements and combines them into one great result – clean websites. Here are the principles that make a minimalist website easy to use:
When looking for simple website examples, you will see they have one thing in common – good navigation. In order to offer the users a chance to find whatever he is looking for fast and easy, you need to put together intuitive navigation. You need to use just a few buttons that are visible to the visitors of the website and that are very responsive at the same time.
The menu button should always be present on a website, but the other buttons who send users to other parts of your website should be encapsulated into the menu button. This way, you keep the menu very minimal, but easy to navigate and highly responsive. Make sure to highlight the buttons so that visitors know they can use them to find what they need.
Using negative space (white space)
Negative space is a term used in design which has to do with the space that is left empty in a composition. This is also called white space and it is paramount in minimalist website design. Using white space has many benefits, among which improving the UX and focusing the visitors’ attention on what truly matters on the website.
White space is also used as a balancing tool in simple website design. If the main content blocks you have designed seem to be too crowded, adding white space will solve the issue and will make the website look much better. The minimalist style in website design is perhaps entirely based on the use of negative space and making all elements intuitive to use and very responsive.
Because there are a few elements on simple sites, you need to focus on typography. Capturing attention can be done only by selecting the proper fonts.
Today, simple web design makes great use of typefaces, which can express a specific message or add a nice touch to the entire design. Here are some of the most used fonts this year:
Bold fonts are very appreciated in minimal design and not only. Fonts started to be more and more creative and the only rule to respect when choosing one is to be easy to read. A font that catches attention quickly and it’s also easy to read is more than enough.
Sans Serif fonts
Don’t forget that you can combine multiple typefaces on a minimal website, but they need to match. Sans Serif fonts have a very crisp look that works best with bolder, creative fonts. Choosing two fonts that match can be tricky, which means you should try multiple combinations until you find the one that looks best.
Combing text blocks
Once you put together the content you will include on the website, divide it into blocks and choose the appropriate font for each. By doing so, you give visitors the chance to rapidly scan the content and find the exact information they need.
Using less content
Talking about content, it’s important to keep it to a minimum. As you may already know, minimalism is all about reductionism. Minimizing the number of elements on a website also includes less content, but more quality content. Simplify the structure of your text, use professional vocabulary and only include information that would be relevant for the user in one way or another.
In simple website designs, you need to focus on visual harmony. Creating a simple website is all about putting things in order and achieving that visual balance that people often seek when navigating on a site. Aligning elements beautifully, following a grid or a previously-created layout are two details that will turn the website into a well-built one. Bulking all the content in one single place is not an option.
Smart color palettes
Minimal web design is based on using just a few colors. These colors don’t necessarily have to be black and white. In minimal design, using an accent color is a good practice that creates a focal point. Simple website design requires well-thought color palettes that suit the brand of the client. These should be selected according to the preference of the client and the features of the website.
The images you include on the website also have to be minimal. Beautiful visuals represent the only way to get closer to the users and transmitting a message in a more emotional manner. Images are not only decorations but ways to sustain the written content.
Showcase of minimalist websites
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Malven Co. is the web/digital/interactive design and development studio of Chris Malven, based in Des Moines, Iowa.
He is a product designer translating complex technologies into meaningful experiences.
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Ending thoughts on simple website design creation
Simple website design is not that simple to create. As you probably seen during this article, there are many principles to follow to obtain a good result. Most designers prefer a minimalist design because content overload is never beneficial. Thinking about each element of minimal website design and investing more time in usability and responsiveness will help you come up with the best minimal website.
If you enjoyed reading this article on simple website design, you should check out this one on portfolio websites.
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