A medical clinic is a business and, as an owner or shareholder, you must be able to make it stand out offline as well as online. On the internet, your clinic is perceived as a brand, and the only way to establish a reputation for excellence as a clinic is via a modern clinic website.
A modern clinic website is the digital image of your business since online patients cannot assess your performance as a clinic by the actual knowledge and skills of your doctors. They judge your clinic by what they see on the internet, and that’s where medical sites come into play.
As a medical clinic owner or as a shareholder in a health institution, you must put yourself in your patients’ shoes and see what they see when they find you online. Does your digital image reflect reality? Do your patients feel encouraged to leave positive reviews?
Do you have a good reputation online? What is the first reaction that your website triggers in a visitor who has landed on your medical website for the first time? What elements of design could be improved or added to help patients find your clinic online quicker?
Amelia, as a WordPress appointment booking plugin, can help you get positive answers for these and other questions. One of its specializations is focused on aiding clinics to set up appointment scheduling, medical services catalog, payments, and other tools for their clients.
The Impact of the Internet on The Medical Industry
Here are some statistics that you should consider that will help you get a clearer picture of the importance of the internet for the medical field, and, indirectly of the significance of having cutting-edge medical websites of you want to make your medical clinic successful:
- 87.9% of people in the United States had Internet access as of 2017.
- 70% of the American population access the Internet daily
- 83% of Americans access the Internet daily in the age group of 35-44 years
- 75% of American Internet users access the Internet from desktops and laptops
- 85% of the US population browses the internet daily using smartphones and tablets
The age group of 35 to 44 years of educated populations is most likely to search medical services online because that’s when people start feeling apprehensive about their health. They pay attention to issues and conditions that they have tackled on their own earlier.
The 35-44-year age group is health aware group and a financially stable group, which, combined with the fact that 83% of them use the internet daily and 76% of them use mobile devices for online browsing, makes this age group the target market of most medical clinics.
Upon seeing the stats, it becomes evident that the healthcare arena needs to go online to promote medical services, educate patients, and establish a bond with patients. Another obvious conclusion is that medical websites must be mobile-friendly in a mobile world.
Refusing to see the behavioral patterns of patients online, you deny your medical clinic the chance to grow, and you drive patients away to your competitors and allow them to grow their business, advertise their services, and nurture their reputation, not yours.
Five Elements of an Effective Modern Clinic Website
To fully understand what separates the best medical websites from the rest, you must first understand the stages of the digital interaction between a potential client and a website from a business perspective:
- Visitors See. In this stage, potential patients, your clients, must discover your clinic, navigate their way to your medical website, and, ultimately, SEE what it offers.
- Visitors Like. In this stage, which is very short, potential patients must like your website attracted by your design, its usability, and the “blow-my-mind” effect.
- Visitors Buy. In this stage, potential clients must be persuaded to become clients via compelling text and visual content.
When you come to comprehend the multifaceted role of website design for you as a business, you know that you must invest in the quality of medical websites and pay heed to each element of its design to increase your conversion rate and therefore your bottom line.
Here are five elements of that make the best health sites effective. Remember that these five elements make a website effective, irrespective of the field in which you are operating:
Every website must be created with a goal in mind, and medical websites make no exception. Do you need patients to get familiarized with your clinic? Do you want them to place inquiries about your services? Do you want them to book an appointment?
Put yourself in your potential patients’ shoes and try to visualize the context in which they reach out to your website and, subsequently, your business. Adapt the visual and text content of your homepage to those specific circumstances.
Medical websites, just like all websites, must provide a solution to a problem that the visitor is experiencing. What do your visitors expect to find on your website? Identify that problem and give them the solution they expect to find on your modern clinic website.
Remember to make your visitors’ experience comfortable by making navigation easy. Overly complicated navigation frustrates the visitor and causes discomfort, which they will mentally associate with the medical facility you are offering as well. You don’t want that.
You need to adapt your design to today’s mobile era. Medical websites should be accessible from any device, irrespective of screen size, so pay attention to implementing responsive design. Follow the lead of the best health websites. Turn small-screen users into patients!
How to Make a Modern Clinic Website
- Medical websites must inspire confidence as an online medical resource and not drive patients/visitors away via irritating design or how the information is presented.
- People expect medical websites to be health information websites, i.e., provide them with all the information they expect to find on their health issues.
- Health is a sensitive matter, and people feel the need to meet the person they are trusting their health with so introduce your doctors and staff accordingly.
- When visitors land on health related websites, they are already bothered by a medical issue, so they don’t have the time and energy to navigate difficult interfaces.
- Remember the statistics at the beginning of the article? Yes, more and more people in your target group use mobile devices to seek medical services. Go mobile as well!
- It is crucial that you employ every marketing tool available to promote your resource, including social media networking, which can boost user engagement.
5 Fundamental Questions Your Modern Clinic Website Must Answer
Medical websites must provide visitors with answers to their questions. While visitors, and therefore, potential patients may have a full spectrum of questions, these are five key questions that your modern clinic website shouldn’t fail to answer:
Who are you? Introduce yourself to make a lasting first impression!
Yes, your name is John Smith, MD, and you are a general surgeon, but the medical field has numerous general surgeons. Why would a patient choose you? Well, this is your chance to create that emotional bond with your potential patients by providing the right information.
In addition to credentials, certifications, training, etc., you must add something that will make your first impression a lasting one and capture the visitor’s attention on an emotional level: why you chose to practice general surgery, your philosophy of care, the wow element.
What do you do? Dedicate a page on your medical website to each specialty!
As a medical professional, your specialties are very clear to you, but you must understand that your potential patient is not medically-trained. Therefore, make sure you provide a comprehensive and descriptive presentation of each of your specialties on a different page.
In addition to proving that you are as reliable as the best medical information websites, devoting a page to each of your sub-specialties is a great SEO approach as it lets search engines match more of the keywords the patients are looking for to your website content.
This makes your website relevant as far as search engines are concerned and that will place you at the top of search engine results, which is where reliable medical websites are found.
Where are you located? Add your Name, Address, Phone, and social media!
Your visitors must be able to determine quickly where they can find you without any confusing information walk across every online venue where your business is listed is recommended. Add links for social media networks with which visitors may be familiar. If your website looks cluttered up, you can also use a QR Code Generator to design a customized QR Code with a landing page that contains all your social media links in one place
Why should potential patients choose you? Deliver valuable content!
You are not the only doctor in the world, so give your visitors a good reason to book an appointment with you by providing them with valuable content. What is valuable content to potential patients? Useful information on the health matters that led them to your site.
Make the content even more valuable by aligning it with your expertise and experience.
How can your visitors contact you? Guide them to where you want them to go!
Reliable medical websites, no matter the type of medical facility, doctors walk in clinics, regular doctor office, or a cheap walk-in clinic, all must provide visitors with a visible way to get in touch with you and make an appointment. Your medical clinic is a business after all!
Remember that providing a phone number is not enough. Include address, maps, email, an online booking system. There are plenty of tools available to make contact quick and easy!
The conclusion is quite simple: medical websites are not your average websites. They require a specific approach and getting into the mind of potential patients. Developing a medical website is challenging, but it’s not impossible especially if you follow our tips!
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If you enjoyed reading this article about creating a modern clinic website, you should check out this one with the best medical websites.
We also wrote about a few related subjects like clinic names, medical appointment scheduling software, medical apps, and dental apps.