In the highly competitive world of coaching, a business coach website is an essential marketing tool that could propel your business to higher levels of success.
This article presents you with a set of best practices and useful tips to start building your online presence if you haven’t already, as well as improve your existing coaching website:
Select a Domain Name: Simple and Professional
Picking a domain name for life or business coach website is not an easy task. It is an important decision that you have to consider carefully as your domain name represents the online front door of your business, and it is essential in building your online presence.
Your domain name grants authenticity and professionalism to your life or business coach website. It encourages people to look further into the services that you are providing. It also makes visitors, i.e., potential customers, look you up on the internet.
Your URL address has to be relevant to your business and the services that you are offering. Furthermore, your web address needs to be simple because people like simple things. When it comes to a life or business coach website, it’s best to turn your name into a domain name.
However, this may be a challenge when your name has an overly complicated spelling.
The benefit of using a domain name is that you can have a custom email address, e.g., [email protected], which will add a note of professionalism that a standard email address, such as [email protected] or [email protected] cannot deliver.
When you email clients with [email protected], they can quickly make out your web address, your domain name, or your URL address, or however, you want to call it. Sites such as Namecheap or GoDaddy can help you identify the most relevant options for your needs.
Be Ready to Buy More Than One Domain
When you start a coaching business, it is advisable that you use a life or business coach website with your name as the domain name and that should suffice for starters. However, as your business grows, you should buy other domains that will redirect users to your main website either through a 404 that would be generated or directly at the server level.
Several domains will ensure that you get as many clients as possible to visit your website no matter how they choose to look you up on search engines. It is good to consider buying new domains that provide an alternate spelling of your main website, to make sure.
Keep it Simple in Design
The best business coaching websites and life coaching websites are not packed with a lot of information, but they have a rather simple line that is easy to follow by visitors. A coaching website that is simple is better than doing business without any coaching a website at all.
As you start out as a health, business, or life coach, you have to keep your health, business, or life coaching website as simple as possible: who you are, what you offer, and how they can get in touch with you. You don’t need much more than that to start up your business.
The amount of time and effort you invest in your business or life coaching website should be proportional to the dimension or size of your business. In the beginning, you could use inexpensive Squarespace-like services instead of an expensive full fleshed-out webpage.
As your business gets more customers and thrives a little more, you can incorporate new features, add further information, and implement new functions for your website to reinforce your brand and establish a reputation for yourself as a life or business coach.
Make your logo visible
One of the best ways to attract attention to a business coach website is to make your logo visible. Logos, usually placed in the top left corner of the site because that’s where the eye travels naturally, work best when accompanied by a relevant tagline.
A clever tagline should be able to tell visitors right away what the site is all about.
If you’re not sure about designing a logo, you should consider crowdsourcing it.
Connect with Your Audience
After capturing your readers’ attention via a banner, you can add a copy that targets your specific audience. It is vital that you create a connection with your users when they land on your life coaching website or business coaching website.
The language that you use has to speak to your specific audience. It is one thing to write a text for individuals struggling with life issues and is quite another thing to talk to an entrepreneur looking for ways to be a better leader and improve the productivity of his/her team.
Adapt your language in your copy to your target audience. Don’t worry if you can’t create the perfect text for your audience right away. The best business coaching websites have not been built in a day. They’ve been edited in time according to the evolution of the respective business.
Incorporate Your Picture
When they first arrive on a business or life coaching website, people feel the need to associate the coach with a face because putting a face to business makes it more authentic and trustworthy. Leave all shyness aside and show your face on your website.
You can include your picture on your homepage or your about page, but no matter where you choose to have it incorporated in your website, you need to understand the importance of having a professional photo, rather than an amateurish one.
As you write a copy to target a specific audience, you need to use a picture that does the same. For a business coach website, you could use a headshot that looks corporate enough. Perhaps a picture of yourself in a business outfit will be the best choice.
If you’re focusing on building a life coaching website in the health coaching niche, perhaps you could include a picture of yourself preparing a healthy meal or exercising at the gym. It could be the best way to promote your business via your own photo.
A picture of you practicing yoga or meditating on a beach may speak volumes to the audience of a life awareness coaching website. The whole point is to have a picture in a setting that is relevant to the niche that you are targeting as a life, health, or business coach.
One thing that you need to stay away from when building a website is third party advertisements such as “this website is powered by freehosting.com.” It’s only going to make your users think that you don’t value your business enough to buy a proper domain name.
Selling products on your coaching website is not good either. It could send out the message that you’re not a good enough coach to make a living out of your profession and that you need to sell products/ supplements to complement your health, business or life coaching practice.
Remember that neither search engines nor visitors appreciate stock photography. Conduct a search by image for life coaching businesses on any search engine. The results will be almost identical: pictures of green fields, Zen zones, the drop-and-ripple effect, yoga poses, etc.
None of these pictures are unique in any way, and they don’t make the respective businesses stand out positively. Sometimes, your Instagram can be a much better source of images for your life coaching website than any expensive designer or stock photography venue.
Stay Grounded and Truthful
Create down to earth, realistic copy and don’t make promises that sound too good to be true. Stay away from text that sounds like a home shopping network commercial. Users will not like it, and you will not like it either. Remain truthful, authentic, and unique in your copy.
Don’t Sell! Inspire!
The whole point of a coaching website is to inspire people to reach out to you so that you can empower them to attain higher levels of achievement on a personal or business level. Your text should be informational and inspirational rather than promotional.
You should create a copy that establishes a relationship with your users rather than text that sells. It is crucial that you place yourself in the shoes of your users and try to see the copy that you are creating through their eyes. If it sounds promotional and not personal, you need to tweak it a little bit because you don’t want a promotional feel as a coach.
Include “About Us”
The About page on your website is essential since it is the page that will be responsible for establishing a good rapport with your users. To create an About page that is inspirational and provides all the right information, you need to understand what your potential customers will be looking for in your business coach website.
The About page on your coaching website is your chance to showcase what you can do for the users if they choose to become your customers, your mission and vision are as a business or life coach, what drives you to work in this field and what is your goal is a company/business.
Some people read the About page because they expect to find the elements of authenticity that make your business legitimate in their eyes. Therefore, for this type of client, you can include in your About section your professional background as well as current and past clients.
Other people read the About page because they want to know whether your business can provide a solution to their problem. Therefore, include in your About page information of the segment of the market that you are targeting as a coach and a brief introduction of your services.
And you have to promote your brand. You should outreach to various bloggers to write about you. This about page will help them create a great description for you as a coach.
Include a Pricing Page
Some of the best business coach websites choose to display their pricing policy. Other sites choose not to reveal their prices because they fear potential customers will leave the website scared off by the values posted.
The fact is that most users prefer the truth they also prefer to know what to expect upfront. They appreciate an honest coach rather than a coach that is afraid his/her prices will scare them off. A coach who displays pricing is a coach confident of the value of his/her services.
If users decide to use one coach or another based strictly on price, then it makes no sense for you to keep costs concealed because those users will leave your website anyway and go to any of your competitors that display prices. You could use pricing information to your benefit.
For example, make it easy for users to access price information on your business or life coaching website and make sure you provide your viewers with everything they need to know to identify the value of your services for their problem.
A short description of what each service includes for the displayed price is essential. Your users should be able to understand what services are covered and what services are not included in the specified amount. They should be able to see additional fees and what they represent.
In case you charge more than your competition, make sure your users understand what the extra amount stands for by providing information on the added benefits.
Just like with all websites, it is important that you go with a website that has a clutter-free, neat appearance and not a website that overwhelms users visually the moment they land on your page. Don’t use too many words and keep the design as simple as you can.
If you are unsure how to do that, ask Amelia. They know exactly how to manage any booking process – while your clients will enjoy the pleasant online service, you can sit back and relax.
When creating a business coach website, it is best that you supply your users with an easy-to-navigate website where they find information about who you are, what you can do for them, how they can reach you, and how much it would cost.
If you can’t or don’t want to do the website yourself, outsource your development work to a company from Serbia. The prices are great, and the work is at the same level as what you get from a US company, or even better in most cases.
Amelia is a WordPress booking software that makes it easy for your clients to schedule an appointment with their chosen business coach.
The tips that we’ve presented you with will help you grow your small business while knowing that you are on the right track.
If you need help with your WP website, WP Buffs is a 24/7 WordPress website maintenance service for serious website owners & white-label partners. Whether you’re looking after 1 site or 1000, they’ve got your back!