Do you own a yoga studio or do you teach yoga classes? Yoga scheduling software is useful for studios of all shapes and sizes. For sure, it will help you organize and even automate certain tasks. Whatever kind of yoga school you have, it will free up much of your time.

Most yoga class booking software will allow you to manage clients, including their contact details. Of course, it lets you schedule appointments and manage payments. Yet, there is much more that yoga studio software can do for you. Many of them can send automated personalized text messages and emails.


When it comes to running a spa or wellness business, it is essential that you provide your clients with a pleasant and relaxing experience—for mind and body. And you can further improve the business-customer interaction with a quick and simple appointment booking process. That’s a win-win for both you and your team.

Using effective wellness booking software not only enhances the booking experience but creates a favorable return on investment (ROI). Finding the right scheduling software for your business might involve spending money and researching what’s out there.


Many event organizers had to learn to host virtual events during the pandemic. Yet, this doesn’t mean that these are easy to organize. Promoting audience participation is difficult, and it’s even more challenging when talking about an online event. So, if you want to be above your competitors, you’ll need to learn some of the best practices in the industry. If you combine this with your creativity, you’ll be unstoppable.

While many people struggle to host the perfect online event, others dont even know the difference between these and traditional gatherings. Moreover, you have to consider that there are various types of virtual events. Some events may work better with certain businesses, but there’s one thing all event planners want: success.

There is no magic formula to achieve this, but you can follow certain guidelines to help you. In this guide, you’ll find the different types of virtual events and tips on how to organize them.

Virtual Event Definition

Firstly, it’s essential to answer three questions: “What,” “why,” and “how”.

What is a virtual event? Unlike in-person events, virtual events are transmitted online. Through the web, participants get together and discuss, interact, or collaborate.

Why hold a virtual event? The main reason why someone would set up a virtual event platform is simplicity. This is a straightforward and cost-effective solution. Since you don’t have to rent a venue or hire staff, you’ll have fewer overhead costs.

How do you hold an online event? Unlike other types of events, virtual conferences and webinars don’t require much expertise. You won’t need any special equipment either. Another great advantage is that attendance is unlimited. This gives brands a chance to widen their reach.

Types of Virtual Events

Virtual Summits and Virtual Conferences

Holding your conferences online might be a good idea, especially for a company. Speakers, participants, presenters, and guests can participate from any part of the world. Aside from allowing significant savings, it will let you reach a wider audience. Moreover, international players give more status to your online event.

You can send access in advance and record the sessions. Thus, you promote attendee engagement by making the recordings available after the event.

Organize a virtual conference to hold large company-wide events in multi-track or multi-day formats. You’ll also create brand awareness and generate more leads. Community building is another great plus.

Virtual conferences are very popular because they bring excellent results. Presenting keynote speakers and reaching more people are some of the advantages of conferences. Unlike other types of virtual events, this option is great for marketing purposes.

Online Trade Shows and Virtual Exhibitions

Holding in-person conferences is becoming more and more expensive. Not to mention that you have to invest a lot of time to organize them. Luckily, virtual trade shows offer a great solution.

Perfect for companies on a budget, online trade shows allow you to interact with your event attendees in real time. Being less expensive than traditional options, this is a great alternative to optimize your efforts.


Webinars are the most common among different types of virtual events. Choose any topic of your interest and you’ll find a webinar virtually every day of the week. You can find out about them from your social media platforms, your mailbox, or different advertisement means.

Webinars offer more benefits than in-person events, as you can reach a wider audience. For many people, its easier to attend virtually than to commute to a location; they spend less money and save time. Also, virtual attendees can ask questions anonymously, and hosts can provide answers.

These types of virtual events are perfect for single-track education. When you host a webinar, you can limit the interaction with the target audience. This approach is different from training sessions or meetings, and thus it’s ideal for particular purposes. This includes lectures, panel discussions, tutorials, and product presentations.

Launching Virtual Products

These events can help you present your products creatively. Virtual launches are an exciting way to release your latest product to the market. You won’t regret using this powerful tool to reach your target audience.

If there’s a secret element in your product, you can leverage it on your social media profiles. Release daily posts revealing some of the secrets and create expectations.

By choosing this approach, youll create an impact on your virtual attendees that will certainly last. There are many other strategies to follow, but this one is great when introducing a new product.

Internal Hybrid Events

Hybrid events are useful for companies with employees in different regions. Some examples of these types of virtual events are sales kick-offs, town halls, and company-wide events. With one of these, you can span different countries and share a message with your entire corporation.

Paying for the flights for every one of your employees would be too expensive; thus, internal hybrid events are a great solution. With a combination of in-person and virtual attendees, you can achieve your goals.

Wedding Expo Virtual Event

Everyone knows that weddings are hard to organize. Besides booking the venue, you’ll have to hire caterers and decorate the place accordingly. There will be many vendors involved, which can get complicated. Thus, virtual wedding expos are a great way to find everything you need under one roof.

Event organizers can find musicians, caterers, designers, decorators, photographers, and other professionals. Moreover, you can find them and hire them with just one click.

Question and Answer Sessions With Influencers

In our day, consumers are subject to many distractions and usually spend much of their time working. Thus, it’s vital to engage attendees so that they participate in your virtual event.

Inviting an expert is a great idea to create enthusiasm and attract more people. Another alternative is to invite a celebrity for a question-and-answer session. Moreover, the virtual event platforms available today make this much easier to organize.

Keep in mind that this approach allows you to create a personal connection with your audience. This can only translate into benefits for your brand.

Types of Virtual Events: Concerts

An online event like a music concert can be appealing. Even in 2022, they have been quite popular, and the reason is simple: people from all over the world can listen to their favorite artists.

Previously, only fans from the U.K., the U.S., or Canada could enjoy these experiences, but now things are different. Also, several musicians can get together in one virtual environment.

Online concerts can be a great way to raise money. You can use these for solidarity purposes through initiatives like One World.


Sell more event tickets with the right tool for the job

Staying organized has never been easier.

You can now manage your business and grow your brand with a single, powerful WordPress booking plugin that keeps all of your appointments or event bookings in line, your clients organized and your business booming.

Amelia is an events plugin for business owners who need to streamline their booking experience both for their staff and their clients.

Amelia handles everything for you, even sending automated email or SMS reminders to your clients. No-shows? Not anymore!

The Amelia WordPress booking plugin adapts to different industries for a blissful online booking experience and employee management.

Want to know more? Check out Amelia’s awesome features to see what you are missing.


Virtual Networking Events

Although these are not large events, they are important. Connections are key to hosting a successful virtual event, and thus networking becomes essential.

Host a “happy hour” event for your staff and see how many benefits it brings. Besides promoting camaraderie, these virtual events can be an icebreaker and can strengthen the bonds within your team.

However, keep in mind that this is more than a simple gathering. While companies use it to host parties, universities create virtual campuses.

Virtual Exhibitions

These types of virtual events are great for any business. They bring benefits to every participant. With these events, you provide a virtual space where attendee networking is possible. Also, marketers and organizers can have an enhanced experience that provides value.

Undoubtedly, with a virtual experience like this, you can attract more people and expand your reach.

Job Fair Virtual Events

Job and career fairs are excellent places to boost your professional development. When these are held as virtual events, you can attend without the hassle of traveling and with zero expenses.

While traditional career fairs have lots of people rushing from one booth to another, virtual fairs are much simpler. Forget about dressing up and decrease the level of stress that these fairs usually entail. Take the next big opportunity through a virtual job fair.

Types of Virtual Events: Debates

Two people can have a debate without meeting in the same physical place. Whether the debate is traditional or innovative, the virtual format is quite appealing. The online platform even allows attendees to vote at any time.

Also, you can keep track of who is winning, and the debate can go on independently from these factors. No matter how many people disagree, the numbers will speak for themselves and help you constitute an excellent virtual environment.

Types of Virtual Events: Fundraisers

If you have a nonprofit organization, nonprofit fundraising is a part of your regular event schedule. Imagine the benefits of holding this event virtually.

Fundraisers can have different formats and accept various types of virtual events. For instance, you can host an informational or entertainment event and use interactive tools. It will be easier for attendees to participate online, and hence, they will be more prone to collaboration.

Finally, consider donating part of your earnings to the cause that you’re supporting.

A Conclusion on Different Types of Virtual Events That Actually Work

In the same way as a physical event, virtual events have certain purposes. This can be to increase lead conversion, convey a message, build loyalty, or create brand awareness.

In any case, there are different types of virtual events that you can use. Check out this guide and choose the right type according to your objectives. Then, all you need is impeccable organization and lots of creativity. With this, you’re ready to host a successful virtual event.

If you enjoyed reading this article on the types of virtual events you can organize, you should check out this one with virtual event survey questions.

We also wrote about similar topics like adding a virtual events calendar to your site, event planning tips, virtual event best practices, virtual events checklist, and event WordPress themes.

The virtual events industry isn’t going anywhere. How can we tell? Virtual event statistics indicate that virtual events are here to stay. To be candid, virtual event statistics indicate that the industry will grow due to its convenience and effectiveness.

You may be asking yourself, how and when should I start using virtual events within my business? To help answer that question, this article contains a compiled library of virtual event statistics.

But first, a discussion on why virtual events are useful.

Understanding Virtual Events

There are many different styles of virtual events of which you may not be aware.

Webinars are one of the more common virtual events out there. They are useful for many virtual event organizers who are starting out, but there are still many more categories of virtual events.

The term “virtual event” also includes things like a virtual conference, a virtual job fair, a virtual trade show, an online product launch, a virtual fireside chat, and more.

Next, there are hybrid events. They act as in-person events while attracting more event attendees online. This often allows businesses to gain more traction when creating online events because it appeals to and includes everyone in your client base.

Online events can even create virtual booths for exhibitors and sponsors as you would for in-person events. This can increase funding when hosting virtual events, as well as increase credibility for your business.

But there’s more to understanding virtual events. It’s also important to look at virtual event statistics, forecasts, and others’ experiences.  First on deck is promotion.

Budget Statistics

33.7% of marketers believe the average cost per virtual event attendee to be between $500 and $1000.

The average cost per attendee for larger virtual events is higher at $1000–$1500.

Thirty-eight percent of organizations expanded their marketing budgets for events, as opposed to 28% in 2020.

The large majority of virtual event budgets are spent on the hosting platform. The second largest pool of virtual event costs are speakers and moderators.

Many companies place around 10%–20% of their marketing budget on online events.

84% of businesses that hosted virtual events in 2020 said that they spent less than when hosting in-person events.

80% of virtual events are free of charge.

Virtual Event Audience Engagement Statistics

49% of event marketers say that participant engagement is the main indicator of successful virtual events.

34% of event organizers believe that attendance is the most influential difference between virtual and in-person events.

Marketing surveys find that 80% of virtual event attendees join events solely for educational purposes. The runner-up is networking events, which is the main motive for why people attend events in person.

Nearly all (90%) event organizers utilize surveys when measuring attendee satisfaction.

Statista has found the general attendance rate for virtual events is about 1,356 participants. This is much higher than the average attendance at in-person events, which is about 908 attendees.

The average percentage of no-shows for virtual events lies at 35%, which is a bit higher than for in-person events.

Fifty-two percent of companies who hosted virtual events saw “the same or more attendance” as they would have at physical events.

Close to 34% of event planners believe that increased attendance is “the most positive result of pivoting to virtual, followed by lower overhead costs”, which were at 27%.

92% of companies proceeded to host virtual events even after the return of physical events.

This was not without drawbacks, as 53% of attendees experienced “virtual fatigue”.

Forty-eight percent of companies say that pushing attendance is their biggest challenge when hosting events.

Only 30% of organizers send giveaways to their attendees.

Over 20% of organizers live-stream their events on social media.

Businesses that conduct virtual events say that Q&A sessions and talks are among the top engagement techniques available today.

When discussing successful events, event organizers say that having a good microphone is more important than a good camera. Microphones were ranked at 70% importance while cameras were 60% important.

Around 68% of attendees will rewatch content from events they’ve already attended. (Vimeo)

Seven percent of people intend to join virtual events that take longer than one hour.

Most marketers (61%) use videos as an engagement tool.

Over 63% of U.S. marketers say that webinars are effective for creating new clients, earning purchases, and generating leads. Another 45% of marketers believe it is the most effective tactic to generate demand.

Fifty-seven percent of all online events are hosted as single-day events.

Success and Challenges Statistics

The two greatest challenges for virtual event organizers are audience engagement and audience interaction.

Thirty-eight percent of marketers find that they run into technical problems when hosting virtual events.

Twenty percent of all trade shows in 2021 were organized as virtual events.

Thirty-two percent of respondents chose to postpone or cancel their virtual events in 2020. They said that their main concern was being unable to provide the same amount of value using a virtual setting.

The main reason 27% of businesses did not conduct online events was because, as they put it, “We don’t know how to get participants to attend a virtual event.”

The average percentage of no-shows of virtual events lies at 35%. This percentage is slightly higher than in-person events.

Virtual event attendee satisfaction is a factor in successful events for 85% of marketers.

Over 45% of marketers say that the main goal of virtual events is to generate a pipeline.

Almost 66% of event organizers make the decision to place their virtual events available on-demand after the event.

Virtual Event Promotion

The majority of marketers say that email is the most effective tool to drive registrations for virtual events. The final percentage adds up to 76% (LAI Live).

In general, the usual time needed to promote your virtual event is around three to four weeks. Keep in mind that this period almost doubles to six weeks when promoting C-level events. Choose wisely when planning.

Many event organizers, about 52%, use Facebook to market their events. This seems to imply that using both email and Facebook would work well. (EventMB)

68% of companies measure their events’ success by attendance and the engagement of online attendees.

49% of marketers say that advertising using programmatic strategies is a large contributor to successful virtual events.

51% of B2B marketers use company business partners to help drive registrations.

Most B2B marketers target decision-makers when marketing virtual events.

On average, sponsorship packages cost $8,456.

More than three-quarters (78%) of organizations say that using an event app resulted in positive event ROI.

Last of all, most event organizers say that chatbots are effective for virtual event success.

Preparation and Organization of Virtual Events

Most businesses need three to six weeks when preparing small virtual events.

ON24 studies indicate that the best time to host a webinar is 2:00 p.m. EST (or 11:00 a.m. PST). Due to the lack of time conflicts coast to coast during this hourit is generally the most convenient for all U.S. time zones.

Most small event organizers choose Zoom (41%) as their virtual event platform. The runner-up being Microsoft Teams (29%).

The most popular virtual event type is small gatherings. This is then followed by networking events, and then roundtable discussions.

Most respondents and event marketers (63%) believe that the ideal duration for a virtual roundtable discussion should range from 60–90 minutes.

More than 67% of virtual events use external speakers to address attendees, instead of choosing speakers from within the company.

65% of event organizers accept sponsorships for their events.

Most online events have 12 separate sessions. (Bizzabo)

67% of businesses offer complementary virtual events when hosting in-person events.

Marketers report that the main reasons for using event apps were reviewing agendas and increasing event registrations.

Outlook Statistics

55% of event organizers plan to invest more into virtual events in the future.

75% of event organizers plan to host virtual events in 2022. However, 78% would like to return to hosting in-person events when they are able to do so.

Based on a survey of global event marketers, virtual events should rise by 5% in 2022.

Hybrid events will become more common, as nearly 30% of trade shows that took place in 2021 were mixes of remote and in-person events.

Forty-five percent of B2B marketers in Canada and the U.S. say that live streaming will be an intrical part of their events in 2022. Thirty-seven percent said that live streaming will promote better branding opportunities, while 38% said it was for mobile access.

63% of respondents have already agreed to sign up for two or more virtual events in 2022.

60% of respondents plan to attend even more events in 2022 for professional purposes.

Interpreting These Virtual Event Stats

Here are a couple of points that sum up what these statistics have shown us, as well as how virtual events will grow in the future:

How Should You Use These Virtual Event Statistics?

These virtual event statistics should be able to give you insights in the virtual event industry. What’s more, they should be able to help you improve your virtual and physical events in the future.

These statistics are proof that virtual events arent some passing fad. They also show that most business owners can expect changes in company strategy. It is clear that virtual events present many opportunities internally and externally. All these points towards virtual events trending, which you can look forward to, no matter what business you own.

If you enjoyed reading this article about virtual event statistics, you should check out this one with event WordPress themes.

We also wrote about a few related subjects like setting up a WooCommerce events calendar, event planning tips, marketing strategies for ticket sales maximization, hybrid event ideas, and event management skills.

Not only that, but we also created articles about virtual event ideas, how to get sponsors for an event, tech conferences, and the most-watched sporting event.

Around the world, people from all backgrounds enjoy watching sports. Large sporting events thus have the power to bring people together.

What these large sporting events are that people love watching depends largely on the country. Many people from the U.S. prefer watching the American football Super Bowl. A person from India would enjoy the T20 cricket World Cup more.

We love sports because we can see athletes do things that seem almost impossible. But large sporting events are not there for the athletes only. These events would not exist without the viewers. For the athletes, it’s about being the best, but for the viewers, it is about relaxing and having a good time.

In recent years, global sporting events have become larger than life. It is hardly possible to imagine how many people watch these occasions. Do you know what the most-watched sporting event in the world is? Here is a list of the top sports based on the number of television viewers.

Summer Olympics

The Olympic Games have dominated the list of most-watched sporting events for decades. It is an event that speaks to our imagination. This most-watched sporting event offers a lot of entertainment and a wide range of disciplines. Another factor is that almost all countries take part. This sporting event lasts a little over two weeks.

The modern history of the Olympic Games goes back to 1896. The first Olympics were then held in Athens, Greece. The Games then made history in 1936. People in Berlin and Potsdam could then see a “live stream” in select locations.

The most-watched sporting event ever was the Beijing Olympics in 2008. Almost 4.7 billion viewers enjoyed all or part of the broadcast.

Now, that number is hard to verify, but the average number of viewers is a little easier to assess. During the Beijing Olympics, 600 million people watched on average. The peak moments were the opening and closing ceremonies with 984 and 778 million viewers, respectively.

Tour de France

Number two on the list of most-watched sporting events may be a surprising one. Cycling is not considered one of the main sports, yet the Tour de France is one of the biggest sporting events in the world. Some 3.5 billion viewers watched part of this competition.

The Tour de France takes place once a year in July. It lasts 23 days and is one of the toughest cycling races in the world. It requires extreme stamina and is not without physical danger.

Participants race in teams of eight cyclists, and as the name indicates, the race takes place in France. It shows the endurance and power of the cyclists against a backdrop of the beautiful French landscape. The competitor who takes the least time to complete all stages wins.

It is a spectacular event in a beautiful setting, which draws many viewers. It is also one of the longest events in the world of sports. That helps to push up the number of spectators.

FIFA World Cup

The next one on the list of most-watched sporting events in the world is not a real surprise. Football, or soccer, has an international appeal. It is the most popular sport in the world. The popularity of football is still increasing, and it is the number one sport in many countries.

The FIFA World Cup takes place once every four years and features national soccer teams from 32 countries. The 32 teams first play matches in a four-team “poule” system. The numbers one and two of each poule continue to the following knockout stages.

Numbers released by FIFA showed that over 3.5 billion viewers watched the last World Cup in 2018. Not all these viewers watched at the same time. It was the final match that drew the most viewers: 516.6 million people watched the FIFA World Cup final. France beat Croatia 4–2 in the final. It is interesting to note that the number of viewers is even higher than reported, as many used digital channels to watch the games.

The average number of viewers over the entire tournament was 191 million. This was four million more on average compared to the 2014 soccer World Cup in Brazil. The last five editions all drew more than three billion viewers.

More than any other sporting event, the FIFA World Cup brings people together. There is hardly any other event that arouses more passion at an international level. Football is also becoming more popular in the United States, although people there prefer to call it soccer.

Cricket World Cup

Cricket is not as popular as, let’s say, football or soccer. But it scores very high on the list of most-watched sports events.

The Cricket World Cup is a four-year event, and there are a men’s and a women’s cup. The most recent edition was in England from May to July 2019. Only ten teams competed and had to divide the total prize pool of four million US dollars.

According to numbers from the International Cricket Counsel, or the ICC, 1.6 billion people watched the 2019 Cricket World Cup. More than 4.5 billion people watched the tournament’s digital video. The 2019 World Cup, organized by England and Wales, set new viewership records. It was the most-watched cricket event ever in the world.

Winter Olympics

The Summer Games have a wintertime counterpart. The Winter Olympics feature different sports that have a link with winter, such as skiing, ice skating, and bobsledding. Winners can win a gold, silver, or bronze medal, just like in the Summer Olympics.

The Winter Games are not as popular as the Summer Games. Still, it is the fifth most-watched sporting event in the world. That means that each time, it attracts some two billion viewers.


Boxing was already a popular sport with the ancient Greeks who lived around the 7th century B.C.

Now, in the 21st century, most of us will not watch a boxing match every day. Still, the big matches attract millions of viewers around the world.

One of the big names in boxing is Muhammed Ali. He popularized the sport long before there was any such thing as  . When Ali fought Leon Spinks on September 15, 1978, almost half of all Americans tuned their TV sets to that broadcast. On that day, around the world, two billion sports fans saw how Ali defeated Spinks.

Women’s World Cup

The FIFA Women’s World Cup is gaining more and more popularity. That was evident from the international interest in the event in France in 2019.

The Women’s World Cup follows the same format as the men’s. The event lasts around a month and has initial group stages followed by a knockout stage.

Considering the success of the American ladies’ team, it is no wonder that this event attracts many viewers in the U.S. But not only the Americans love the Women’s World Cup. Around the world, some 1.12 billion sports fans watched the event  .

Asian Games

More than half of the worlds population is Asian. No wonder the Asian Games attract more than one billion viewers.

The Asian Games are rather like the Summer Olympic Games, except that only athletes from Asia compete. It features disciplines such as basketball, archery, golf, cycling, and canoeing.

The first Asian Games, or Asiad, was in 1951 in New Delhi, India. The last ones were in 2018 in Jakarta, Indonesia.

UEFA Champions League

Without a doubt, soccer is the most watched sport in the world. The yearly UEFA Champions League final is somewhat comparable to the impact of the American football Super Bowl.

The Champions League is one of the most prestigious competitions in the world. In it, Europe’s best football teams compete. Viewers will be able to see the best players, such as Lionel Messi and Cristiano Ronaldo, in action.

In 2018, the UEFA Champions League final in Kyiv attracted 380 million viewers.

Super Bowl

The Super Bowl has been the topic of controversy in the last couple of years. Still, it is one of the most watched sporting events in the U.S. and in the world.

The Super Bowl is the culminating event of the National Football League (NFL). It has been the final game of the American football season since 1966. Some of the highlights are the excitement, the half-time show, and the famous expensive television ads. Many people even skip work the Monday after the game to get the most out of this thrilling event.

In 2012 the New York Giants faced the New England Patriots in the Super Bowl. That edition drew 111.5 million viewers. That number is quite remarkable, seeing that outside the U.S. few people take an interest in this sport.

NBA Finals

The regular National Basketball Association (NBA) season consists of 82 games for each of the teams. But it becomes very interesting once the playoffs begin. Thirty teams fight to get one of the 16 playoff spots. Of these 16 teams, only two will reach the final game.

The NBA finals are a spectacular event. It has an atmosphere of excitement, and the players’ skills are incredible. Add to that the many celebrities that attend, and you can see why many people love this event.

The NBA finals in 1998 saw the Chicago Bulls playing Utah Jazz. It featured three of the best players of all time. Michael Jordan was playing for the Bulls and the Jazz had John Stockton and Karl Malone. The sixth game of the finals series had almost 36 million viewers.

In 2022 16.9 million viewers saw how the Golden State Warriors beat the Boston Celtics.

NCAA Final Four

The NBA is the U.S.’ highest tier in basketball, and it features the best players. Before players move to the NBA, young players play for college teams.

The NCAA Final Four is the final part of the college basketball season. It has the best young talents who are getting ready to move to the NBA.

America’s biggest basketball cities host the NCAA final and semi-finals. Basketball fans go wild and will do anything to see the matches. The tickets to the events sell out weeks before the games.

In 2022 the viewers averaged 18.1 million. That year, spectators saw how Kansas defeated the University of North Carolina.

Kentucky Derby

It lasts only two minutes, but the Kentucky Derby is one of the most-watched sporting events. It is “the fastest two minutes in sports” and has gained international fame. In the last couple of years before 2019, the number of viewers for the Kentucky Derby has increased steadily. In 2019 the number had risen to 16 million, a number that includes many digital viewers.

One of the most spectacular editions was in 1989. In that year, there was a thrilling rivalry between the horses Easy Goer and Sunday Silence. In the head-to-head race, Sunday Silence turned out to be the better on Churchill Downs.

It is curious to note that Sunday Silence went on to win the Preakness. Easy Goer later won Belmont Stakes, thus thwarting Sunday Silence’s claim to the Triple Crown.

Million World Series

The Million World Series is another one of the U.S.’ spectacular sporting events. It is the final of the Major League Baseball (MLB) season. In the World Series, the winner of the National League faces the winner of the American League. The winner is the one that beats the other team in a series of seven games. In 2021, the Atlanta Braves won the 117th edition.

It is true that the World Series is not as popular as it once was. But it still is one of the most-watched sporting events. The peak for the 2021 edition was 14.3 million baseball enthusiasts for the sixth game.

The teams that play in the World Series determine how many people will tune in for the games. Big-market teams attract many more viewers.

In 1978, the Los Angeles Dodgers played the New York Yankees, which resulted in a peak in numbers. The low point was in 2012 when the Detroit Tigers lost to the San Francisco Giants.

Rugby World Cup

The Rugby World Cup is a new player on the list of most-watched sporting events. The game of rugby goes back, however, to 1823. The first rugby broadcast was in 1938.

Like many other main sporting events, the Rugby World Cup is a four-year tournament. It lasts just over six weeks, and 20 of the best teams battle to win the cup.

The World Cup final is the most important rugby tournament and features teams from all over the world. There are teams from Australia, England, France, Japan, and Wales.

Rugby has the nickname “the gentlemen’s game,” which is humerous considering the physical nature of the sport. The World Cup final attracts 12.8 million rugby enthusiasts.

The Masters

The Masters is the most-viewed sporting event in golf. Augusta, Georgia, U.S.A., has been the venue for the golf tournament since 1933. The rich history and the prize pool of $11.5 million make the Masters championship a special event.

One of the biggest names in golf history is Tiger Woods. His breakthrough came at the 1997 Masters. That year, the number of viewers peaked at 4.3 million. The Masters also holds the record for the most-watched golf broadcast. In 2019 10 million people watched the golf presentation.


There are four Grand Slam tennis tournaments each year. Wimbledon may be the most famous of them. It is thus not a surprise that it enjoys many millions of viewers.

Also in person, it is one of the biggest tournaments in the world. In 2022 515,164 people visited the All-England Club to see a match.

The number of viewers receives a boost from the different digital platforms that offer a broadcast of the tournament. The BBC reports 53.8 million viewers throughout the two weeks of the tournament. This is an amazing number considering the 30.5 million BBC iPlayer and BBC Sport online users in 2021.

The 2022 edition was also a record in terms of the number of hours watched. It was the highest since 2016 when Andy Murray won.

The BBC reported a peak of 7.5 million viewers for the mens final. In addition to TV watchers, there were 2.6 million streamers on BBC iPlayer and Sport Online. The 2021 Wimbledon men’s final enjoyed 7.8 million BBC viewers. Again, the final between Novak Djokovic and Nick Kyrgios was the match with the most viewers in the tournament.

Conclusion on the Most Watched Sporting Event in the World

Whether it is an exciting football game or the biggest sporting event, they attract billions of viewers. Some of them are die-hard fans that root for their favorites, others are casual viewers.

By far, the most-watched sporting event is the Summer Olympics. The reasons are clear. It features the best athletes for all countries, and the Olympics has something for everyone.

If you enjoyed reading this article about the most watched sporting event, you should check out this one with event WordPress themes.

We also wrote about a few related subjects like setting up a WooCommerce events calendar, event planning tips, marketing strategies for ticket sales maximization, hybrid event ideas, and event management skills.

Not only that, but we also created articles about virtual event ideas, virtual event statistics, how to get sponsors for an event, tech conferences, and the most-watched sporting event.