Carrying out an event survey is a fantastic way to measure which event strategies guarantee success and stakeholder satisfaction. Perhaps you aim to enhance attendees’ experience, put together a winning pitch to draw in event sponsors, or want to take your virtual event experience to the next level. Event surveys allow organizers to understand the impact the event made on attendees.
You can collect an assessment from a virtual audience using a number of methods. But it can be a challenge to gather feedback using a post event survey, even if the event was a success. The data gathered during this chapter in virtual event planning can help you turn the occasion into a triumph.
Knowing what to ask can be a challenge, so we have narrowed it down to 15 efficient virtual event survey questions for you to pose at virtual events.
Why Would You Conduct a Follow-Up Survey?
Make sure you’ve determined the reasons for a follow-up survey before compiling one. Your objectives should be to boost the quality of your events and increase the return on investment (ROI) of future events. Some of the information you can gather includes:
Quantitative attendee experience data
As an example, let’s say your event featured games and giveaways in which many of the event attendees took part in both activities. Your concept was aimed at the right audience.
Qualitative attendee experience data
Let’s assume that a specific webinar didn’t draw the number of attendees required to be considered a success. It is then determined that the event was hosted at an unsuitable time.
15 Must-Ask Virtual Event Survey Questions
Overall, how would you rate the event?
Get things rolling with a simple multiple-choice question. Using a scale of 1 to 10 to rate the event, attendees can give you a comprehensive idea of the event, whether excellent or poor.
If you’re looking for specific feedback, then adding an open-text area for attendees to post additional comments is an effective tool.
How did you hear about this event?
By getting attendees to tell you where they first heard about the virtual event, you can analyze which marketing channels are successfully promoting your event and which aren’t performing as well.
Is this the first time you are attending one of our events?
You can ask this question at virtual or hybrid events to see how many of the attendees are first-timers and which are return participants. Clearly, this question is irrelevant if you’re hosting your first event.
Why did you decide to attend the event?
This is a pre-event survey question that helps you work out schedule adjustments and how you can highlight the most sought-after activities during the event. Cater for the audience’s needs and wants and let them know your focus is on their experience.
What experiences or moments did you like best during the event?
Post-event surveys featuring this question help event organizers identify the most satisfying aspects of the event. You can prioritize these successful aspects and repeat them at future virtual events and conferences. It’s also a fantastic way to find out what virtual and in-person attendees think about your live sessions, event speakers, and discussion topics.
Was there any event information that was difficult to find?
This straightforward ‘yes’ or ‘no’ question will bring out how capable you are at communicating vital information. Provide an open field box for attendees who reply with a ‘yes’ so you can know which specific information was difficult to locate in your virtual event platform.
How did you like the speaking session/s?
The greater part of your budget will be for your speaking sessions, so feedback from attendees is essential in determining which areas need improvement. A good follow-up question could be “What did you enjoy/not enjoy about the speaking sessions?”
Did the event meet your expectations?
Once you’ve asked virtual attendees about their goals, you need to find out if those goals were indeed achieved . Such post-virtual event survey questions will draw your attention to any areas that need improvement. For example, if your attendees had the goal of networking with others in their industry, but most weren’t able to do so, then you need to hit the drawing board again.
How satisfied were you with the virtual networking opportunities available during this event?
Networking is a vital feature at virtual and in-person events. However, online events have made networking a little more difficult than usual. Post-event survey questions, like this one, ensure you get results for your attendees. Include a text box and an NPS rating for the audience to better express their thoughts on your event experience.
How easily were you able to navigate the event?
Your audience should be engrossed in your event and the information they’re looking to learn should be available in a format that is easy to use. Unfortunately, you cannot depend on the intimacy that ordinary in-person events have to offer, so ensure that your virtual platform provides user-friendly navigation options.
How easily were you able to ask questions and get answers?
Asking the above question gives you the opportunity to analyze just how effective your Q & A sessions are. Attendees should be able to get the answers they need by having the opportunity to ask practical questions.
If you used tech support, how would you rate your experience?
Your attendees could run into an array of problems. Whether they had trouble logging on or audio glitches, they’re going to need to contact event tech support. The manner in which the issue is dealt with can leave either a bad or good impression of the event. So, if you want to know how good your tech support system is, make good use of functions such as live chats, emails or a robust knowledge base.
How did you feel about the duration of the content? There’s no doubt—digital life has shortened our attention span. Add to this the fact that most virtual event attendees are at home, with a deluge of distractions. The length of your event matters. You need to know whether your event is long enough for hybrid event attendees to get what they came for or if there’s room for improvement.
Which virtual platform features were your favorite?
Event planners understand that online event success depends on a strong and functional virtual conference platform. Post virtual event surveys highlighting this question allow attendees to tell you which specific features were both practical and entertaining. Your team can then consider incorporating technology at the next event.
What was your main priority when attending this event? Were you able to carry it out within the virtual platform?
Find out what your target audience was looking to accomplish and if your event helped them do so. Getting the answer to this question will help you in any upcoming event planning. You can also improve future virtual events by finding out what exactly is drawing your target audience to these events.
What topics would you like to see featured in future events?
Answers to that question are an asset when you need to come up with topics for the next virtual event: ongoing education, certificate and compliance workshops, networking possibilities, keynote speakers, and other event professionals, along with games.
How likely are you to recommend this event to a friend or colleague?
The above NPS question actually gets you two answers: first, whether or not your attendee satisfaction was excellent enough for them to invite someone else and second, whether or not this attendee will participate in any upcoming events.
How was your experience with our virtual sponsors and exhibitors?
By means of a virtual booth, sponsors and exhibitors can engage with attendees, present a summary of products and services, and deliver screen share presentations via virtual exhibit halls. Find out what attendees appreciated at the event and what could be improved.
How likely are you to attend any future events from us?
This post-event question is often asked so you are able to see how many people will keep attending any planned future events.
What topics would you like to see more at our next event?
At times, an open-ended question like this gives attendees the opportunity to share ideas and outlooks you wouldn’t have considered before. This information can be used to create exciting concepts from which to launch your next event.
What, if anything, did you dislike about this event?
Sometimes the toughest question to ask is the answer we need to help us improve future events. An event can encounter a few issues, so it’s crucial to get some feedback.
Create an open form field in which attendees can express their thoughts, suggestions, and critique. This is also another way to measure attendee satisfaction.
Is there anything else you would like us to know?
This open-ended question gives attendees the chance to provide more personal and specific constructive feedback, which other questions in your survey may have missed. You might not cover everything in your survey, so make sure to post this question.
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Effective Virtual Event Survey Questions Get Results
Virtual events have an advantage over in-person events—they obtain top-notch data regarding attendee engagement and how to refine upcoming events for maximum results or return on investment.
Push notifications can be used to remind virtual attendees to fill out survey questions. The registration process is simplified through an event app tool and event organizers can engage with people through various social media platforms. By means of post-virtual event online surveys, questions such as “Did this event meet your expectations?” can give you the answers to help take your event planning skills to the next level.
Virtual event survey questions are a fantastic resource for any event planner considering the strengths and weaknesses of an event from the planning stage to launching and hosting the event. You can use a tool like Jotform Survey Maker to carry out your event survey. The answers create a foundation that turns future virtual events into a resounding success.
If you enjoyed reading this article about virtual event survey questions you should ask, you should check out this one with event WordPress themes.
We also wrote about similar topics like adding a virtual events calendar to your site, virtual event ideas, virtual event best practices, virtual events checklist, and the types of virtual events you can organize.