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Starting a law firm is a massive endeavor to undertake. While it may seem like a minor concern to some, thinking of a suitable law firm name is paramount. The name of your firm will follow you wherever you go. It will be the foundation on which your reputation and credibility stand. Many businesses make the mistake of thinking that the firm name is trivial and they wind up making mistakes. These kinds of mistakes can ruin your business.
A creative law firm name can set you apart from your competition and draw in more potential clients. Law firm names with a bit of humor to them are especially trendy right now. Most people can appreciate a good pun or lawyer joke. Whatever your firm name is will set the tone for the type of clients you attract, depending on what type of law you practice.
Learn below more about this topic in this article created by our team at Amelia, the WordPress booking plugin for law firms.
Five Steps for Creative Law Firm Names
Take a look at what your competitors have named their law offices. Alternatively, look at the top firms and see what comes up in their law firm names.
Some examples of top firms include Schmidt and Clark, Baker and McKenzie, Skadden, Arps, Slate, Meagher and Flom, Clifford Chance, and Linklaters.
Define what you want your law firm name to convey. What are the qualities that you want potential clients to know about, at a minimum? This could include the traits of trustworthiness, prestige, and being highly experienced. However, you wouldn’t name your law office “The Highly Experienced Law Office”.
It can take time to build up experience and reliability. In the meantime, your legal business name should convey important qualities.
Once you have a list of at least five to ten law firm names, it’s time to do some due diligence. It is crucial to research the names that you are interested in. You will need to make sure that they are not already in use or trademarked. A business or trademark attorney can help you with this. You may want to trademark the name of your choosing.
Consider all of the nicknames, short forms, and acronyms before you actually name a law firm. Imagine naming your law firm only to discover that the acronym spells out a bad or embarrassing word. For example, if you are the “Pearson, Oasis, and Ousmane Law Office”, people might condense this to the “POO Law Office”.
That wouldn’t inspire much confidence or reliability in potential clients. It would be best to rearrange the names or go back to the drawing board altogether.
Naming your law firm can feel intimidating. That’s because it is! It is a big step to settle on something that your business should ideally carry forever. While you finalize your choice, you may want to consider who your ideal client is.
Many law office names are simply the surnames of the people who run the firm. Even family members with the same last name can just repeat the name. For example, a team of two spouses or siblings with the same last name could call their firm “Smith and Smith”. As common as this is, it’s not always the option that stands out. It can hold more weight as your firm becomes more successful.
Another important factor to consider is a law firm name that is easy to spell. It can really hurt your business if your name is hard to search online. If a client or friend makes a referral but misspells your name, possible clients can be lost.
Law Firm Names to Avoid
As a legal business, it is important to follow the law. Legal businesses have an obligation to follow the Rule of Professional Conduct 7.5 when choosing a firm name.
This essentially dictates that a firm name should not be “false, fraudulent, deceptive, or misleading”. For example:
- Law firms should not use words such as Group or Associates to imply that there is more than one lawyer when in fact there is not.
- Firm names should not include the name of a living or deceased lawyer who was never part of the practice, a person who is not a lawyer, or a public organization.
- Legal practices are never allowed to imply that they are affiliated with a government agency such as the FBI or CIA.
Examples of Law Firm Names for Your Business
Inspirational Legal Firm Names
- Confident Lawyers Team
- Careful Counsel Legal
- Commended Counsel
- Correct Contracts
- Counsel Council
- Credible Criminal Defense
- Defense Disputed
Consultancy Firm Names
- Pro Bono Consultancy
- Indicia Consultancy
- Saggio Legal Consultancy
- Your Legal Consultancy
Business and Tax Law Firm Names
- Smith Group Corporate Law
- Capital Tax Lawyers
- Bravo Corporate Law
- Interbusiness Attorneys
- Assessment Group
- Economics Law Practice
- Founding Firm
Non-Traditional Law Firm Names
- Curated Legal Firm
- Careful Legal Firm
- Daring Defenders
- Counts Of Confidence
- Defense On Demand
- The Virtual Attorney (great for online firms)
- The Venerable Law Group
- Shark Bite Legal
- White Horse Law Firm
- Thy Dynasty
- Defense On Demand
- Actions that Speaks
Common Law Names
- Confident Cases
- Common Law
- Valiant Law Firm
- Nexus Law Firm Office
- Law Caddie
- Alpha Legal Firm
- Attorneys At Work
- Justice Law Firm
- Active Lawyers
- The Angel Law Firm
- Law Senate
- Law & Practice
- Triumphus Legal Co.
- De Facto Law
- Affaires Legales
- Convictus Group
- Affidavit Law
- Marston & Morgan Law
- Justice Law Group
- Lex Scripta Law
- Legal Capital
- Alliance Law Group
- Absolute Law
- Law Point
- First Class Law Firm
- Arts of the Law
- King’s Lawyers
- Legally Rooted
- The Legato
- Affaires Ideas
- Actionable Matters
- Personal Injury Law
- Hilltop Legal Lounge
- Wisdom Law
- Ardent Law Firm
- Careful Cases
- Legal Assistants Group
- Together We Work
- Global & Legal
- Reliable Solicitors
- Right Representation
- Juris Civilis
Family Issues (Divorce & Law)
- Family Legal Front Law Firm
- Generations Attorneys
- Settle the Divorce Law Firm
- New Horizons Family Law
- Kids Authority Law Firm
- Separation in Law
- Unity and Beyond
- Your Dynasty
- New Horizons Family
Funny Law Firm Names
- The Godfather
- The Godmother
- Stetson Hat Legal Group
- White Horse Law
- Shark Bite Legal
- Ditcher, Quick & Hyde – Divorce Lawyers
- Law Jackson
- Mac Track Legal
- Ify Law Firm
- Law Tigers
FAQs about law firm names
1. Can I use my own name in my law firm name?
The names of the original partners are frequently included in the firm names of legal firms, yes. This is frequently viewed as a means of establishing the firm’s trust and reputation. It’s crucial to check whether there are any regional or local restrictions on the use of names for law firms before using your name. You should also think about how simple it is to say and remember your name.
2. Can my law firm name include the name of a deceased partner?
Yes, in some instances. It might be suitable to incorporate the name of the deceased partner in the firm name if they were a founding member of the business and contributed significantly to its growth. But, you should confirm that doing so complies with any restrictions controlling law firm names with the bar organization in your state.
3. What are the rules for using geographic locations in law firm names?
As long as the location appropriately reflects the firm’s location or the region in which it generally practices law, most states permit law firms to use geographic names in their names. There are, however, some limitations and regulations, such as banning the use of locations where the company has no physical presence and forbidding the use of misleading or deceptive locations.
4. Can I use a fictional or made-up name for my law firm?
Most of the time, no. The names of one or more partners must normally appear in the firm name of law firms. Also, employing a fictitious or made-up name may be construed as misleading or fraudulent, which is against attorney ethics guidelines.
5. Are there any restrictions on the use of acronyms or abbreviations in law firm names?
Indeed, depending on the state where the business is located, there can be limitations on the use of acronyms or abbreviations in law firm names. Using an acronym or abbreviation may be acceptable in some jurisdictions as long as it is easily recognizable and doesn’t lead to misunderstanding or misrepresentation.
6. Can I use a slogan or tagline in my law firm name?
Most of the time, sure. It might be beneficial to utilize a slogan or tagline to set your company apart from the competition and to convey your company’s beliefs or mission. To make sure your motto or tagline fits with any restrictions governing law firm names, you should consult with the bar organization in your state.
7. What are the rules for using the term “and Associates” in law firm names?
As long as it isn’t misleading or deceptive, law firms can typically use the term “and Associates” in their name. To be sure you are adhering to the regulations, check with the bar association in your state as the usage of the phrase can differ from state to state.
8. Can I use a domain name for my law firm name if it is already taken by another law firm?
Most of the time, no. Using the domain name for your own company name could cause misunderstanding or misrepresentation if another law firm is already using it. Also, using a domain name that is nearly identical to the name of another business may be interpreted as an attempt to capitalize on their goodwill, which could be against the ethics regulations governing lawyers.
9. Can I use the name of a non-lawyer in my law firm name?
Most of the time, no. The names of one or more partners must normally be included in the names of law firms. Also, using a non-name lawyer can be construed as fraudulent or misleading, which would be against the ethics laws that apply to attorneys.
10. Are there any ethical considerations I need to be aware of when choosing a law firm name?
Indeed, there are a number of moral issues to think about when naming your law practice. First, the name must not be in any manner misleading or deceptive. This involves giving the business a name that says it is bigger or more established than it is, or that claims it has a certain knowledge or specialized that it doesn’t.
Second, it’s important to avoid using the name in a way that suggests an attorney-client connection exists when there isn’t one. This includes employing a non-name lawyer or a name that implies the firm is connected to a governmental body or other institution.
Lastly, the name shouldn’t be used in a manner that can be viewed as impolite or unprofessional. This includes the use of a derogatory, profane, or biased name.
Last but not least, it’s critical to confirm that your firm name complies with any local or state regulations on law firm names. These regulations might differ greatly, so it’s crucial to conduct your homework and speak with the bar organization in your state if you have any inquiries or worries.
Ending thoughts on these law firm name ideas
The law firm name you choose is just one of the many critical decisions to make when starting a legal business. It is important to take the time, do the research, and do your due diligence. This will ensure that you are picking a suitable name that is not trademarked or in use by someone else.
Your law firm name should inspire confidence and other chosen qualities that are important to you. Get feedback to see if your firm name achieves the desired impact.
Congratulations on naming your new law firm! Now that you are taking on new clients, an online appointment booking system will save you so much time and money.
If you enjoyed reading this article on law firm names, you should check out this one about the best law firm website.
We also wrote about a few related subjects like how to become a self-employed attorney and growing your law firm.