How to Offer Subscription-Based Services with WordPress

Subscription-based services can be a game-changer for your WordPress agency, allowing you to receive ongoing value while creating predictable, recurring revenue streams.

Instead of one-off projects, you can offer continuous support, updates, and management through tailored service packages. This model is particularly appealing because businesses seek comprehensive, hassle-free solutions for their online needs.

From website maintenance and hosting to plugin subscription and e-commerce management, you can position your agency as a trusted, long-term partner. Let’s see how you can offer subscription-based services!

Website Maintenance Plans

One of the most profitable subscription-based services you can offer is website maintenance. Every website needs regular maintenance to run smoothly and stay secure. Offer website maintenance as a subscription service, and you’ll provide ongoing value through updates, backups, security monitoring, and performance optimization for your clients!

With tiered plans, you can cater to various budgets and needs, creating a win-win scenario for both your agency and your clients.

Subscription-based maintenance plans example

1. Basic maintenance plan

• Monthly updates for the core software, themes, and plugins
• Monthly backups
• Basic security monitoring

Average cost: $50 to $200 per month

2. Standard maintenance plan

• Weekly updates for core software, themes, and plugins
• Weekly backups with a restore option
• Uptime monitoring
• Enhanced security checks
• Performance optimization

Average cost: $200 to $500 per month

3. Premium maintenance plan

• Daily updates for core software, themes, and plugins
• Daily backups with priority restore options
• 24/7 uptime monitoring
• Comprehensive security audits with malware removal
• Advanced performance optimization
• Detailed monthly analytics report
• Priority technical support

Average cost: $500 to $1,500+ per month

You can also offer yearly instead of monthly subscriptions, and make your services less pricey and more available to clients who prefer long-term commitments. A discounted rate for an annual subscription will attract budget-conscious clients while securing upfront revenue for your agency.

Hosting and Domain Management

Offering hosting and domain management as a subscription service will significantly enhance your clients’ online experience with a seamless, all-in-one solution. Bundle hosting management with domain registration and renewal to simplify the process for your clients, eliminate the hassle of managing multiple providers, and deliver a seamless experience.

Subscription-based hosting and domain management plan example

1. Basic hosting and domain plan

• Shared hosting environment suitable for small websites
• Annual domain registration and renewal
• Basic SSL certificate for secure connections
• Standard customer support during business hours

Average cost: $10 to $20 per month

2. Standard hosting and domain plan

• Virtual Private Server (VPS) hosting offering dedicated resources
• Annual domain registration and renewal with privacy protection
• Advanced SSL certificate
• 24/7 customer support
• Weekly backups and uptime monitoring

Average cost: $50 to $100 per month

3. Premium hosting and domain plan

• Dedicated server hosting for high-traffic websites
• Annual domain registration and renewal with premium DNS management
• Wildcard SSL certificate covering multiple subdomains
• Priority 24/7 customer support with a dedicated account manager
• Daily backups, advanced security monitoring, and performance optimization

Average cost: $200 to $500+ per month

An annual subscription can attract clients who are seeking long-term solutions, and if you offer it at discounted rates, you also provide steady revenue for your agency while providing a cost-saving solution.

Agency-Developed or White-Labelled Plugins

Offering subscription access to white-labeled plugins is a strategic way to provide clients with exclusive tools that enhance their websites’ functionality and help boost their business.

For example, with Trafft white-labeling you can position this booking software as a time-saving tool under your brand, offering clients a seamless booking experience integrated directly into their website.

Here’s what you can offer your clients with Trafft white-label:

• Seamless booking experience: Your clients’ customers can book appointments 24/7, at their own convenience.
• Essential business tools: From connecting to Google Calendar and Zoom to syncing with CRM systems and email marketing platforms, you can provide your clients with a streamlined and efficient workflow.
• Suitable for all businesses: It doesn’t matter if your client is a one-man business or a large enterprise, Trafft is designed to fit businesses of all sizes.

Including Trafft in your subscription-based service, you can establish recurring revenue with ease. Decide which services to monetize and at what price. Consider charging for the initial setup, ongoing maintenance, and premium features, while also providing continuous support and customization options.

Subscription-based white-label pricing example with Trafft

Pro tip: You can use Trafft’s customizable features and integrations to tailor solutions for each client. This allows you to design tailored pricing or include premium features as optional add-ons.

Feature-based pricing example:

Trafft allows you to meet all the specific needs of your clients by offering customizable solutions, seamless integration, and flexible pricing options!

E-commerce Management

Another valuable subscription-based service you can offer is e-commerce management. You can help your clients keep their WooCommerce stores running smoothly and efficiently by monitoring store performance, optimizing settings, updating plugins, and troubleshooting issues.

Subscription-based e-commerce management plans example

1. Basic e-commerce management plan

• Monthly performance monitoring
• Monthly plugin and theme updates
• Basic security checks
• Email support during business hours

Average cost: $100 to $300 per month

2. Standard e-commerce management plan

• Weekly performance monitoring and optimization
• Weekly plugin and theme updates
• Enhanced security audits
• Uptime monitoring
• Priority email support

Average Cost: $400 to $700 per month

3. Premium e-commerce management plan

• Daily performance monitoring and advanced optimization
• Daily plugin and theme updates
• Comprehensive security audits with malware removal
• 24/7 uptime monitoring
• Detailed monthly analytics reports
• Priority 24/7 support with a dedicated account manager

Average Cost: $800 to $1,500+ per month

Pro tips:

• Amelia’s WooCommerce integration will let you seamlessly combine booking and e-commerce functionalities, providing clients with an integrated solution for appointments and sales.
• wpDataTables WooCommerce integration will allow you to create dynamic, customizable tables displaying product data, enhancing both the backend management and the customer shopping experience.

Analytics and Reporting

Analytics and reporting subscription services will empower your clients with valuable insights into their website’s performance, enabling data-driven decisions to enhance SEO, traffic, and sales. A comprehensive reporting tool will provide clients with detailed analyses that inform their digital strategies.

Subscription-based analytics and reporting plan examples

1. Basic analytics and reporting plan

• Monthly performance reports covering key metrics such as website traffic, user engagement, and basic SEO analysis
• Integration with free analytics tools like Google Analytics
• Email support during business hours for report-related inquiries

Average Cost: $50 to $150 per month

2. Standard analytics and reporting plan

• Bi-weekly performance reports with in-depth analysis of SEO, traffic sources, user behavior, and conversion rates
• Integration with advanced analytics platforms offering real-time data tracking
• Customized dashboards tailored to client-specific KPIs
• Priority email support and quarterly consultation calls

Average cost: $200 to $500 per month

3. Premium analytics and reporting plan

• Weekly comprehensive reports encompassing SEO performance, detailed traffic analysis, sales metrics, and user experience insights
• Integration with enterprise-level analytics tools providing advanced features and data accuracy
• Customizable dashboards with real-time data visualization
• Dedicated account manager offering personalized support and strategic recommendations
• Monthly strategy meetings to discuss insights and action plans

Average Cost: $600 to $1,500+ per month

An annual subscription will provide your clients with a cost-saving solution while ensuring steady revenue for your agency.

Closing Thoughts on Subscription-Based Services to Offer in Your WordPress Agency

Subscription-based services are a powerful way to provide consistent value to your clients while building predictable revenue streams. Website maintenance plans, hosting, and domain management, plugin or theme subscriptions, e-commerce management, and analytics and reporting will simplify your clients’ workflows but also position your agency as an indispensable partner in their success.

Make tiered plans so they fit a variety of client needs and budgets. With this model, you create a win-win scenario: clients benefit from reliable, ongoing support, while you enjoy the stability of recurring income.

Read more:

• Client Retention Tactics for WordPress Agencies: How to Keep Clients Coming Back
• The Best WordPress Scheduling Plugin Options in 2024
• The Best WordPress Plugins for Developers

Author Tijana Cuviza

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