Usage Data & Privacy

Amelia includes an optional usage tracking feature that, when enabled, sends a small set of anonymized, non-personal data to our team. This information helps us understand how the plugin is being used in real-world environments so we can make better product decisions – fixing what’s broken, improving what’s popular, and prioritizing what matters most to you.

This page explains exactly what we collect, why we collect it, and how you can turn it off at any time.

Your privacy comes first

We take your privacy seriously. Here is what you can always count on:

Usage tracking is optional. You can opt in or out at any time from Amelia → Settings → Improve Amelia section.
No personal data is ever collected. We never access your name, email address, customer information, booking details, or any content stored in your database.
All data is anonymized and aggregated. It is never linked back to your individual site.
Data is transmitted securely over encrypted connections (HTTPS).
We do not sell or share this data with third parties.

What we collect

When usage tracking is enabled, Amelia periodically sends the following data. Nothing more than what’s listed below.

Plugin & environment

Basic technical information about the environment Amelia is running in. This helps us ensure compatibility with the most common server and WordPress configurations.

Data collected	Why we collect it
Plugin version	Tells us which version of Amelia is installed, so we know how widely new releases are adopted.
WordPress version	Helps us understand which versions of WordPress we need to support and test against.
PHP version	Lets us identify the most common server configurations and avoid breaking changes for the majority of users.
Active theme	Helps us spot themes that may cause compatibility issues with Amelia's front-end.
Multisite setup	Tells us whether the plugin is running on a standard WordPress install or a multisite network.
Site locale / language	Helps us prioritize localization efforts and translation coverage for the most commonly used languages.

License & activation

High-level information about your license plan. This helps us understand how different tiers of users use the plugin and whether license-related features are working correctly.

Data collected	Why we collect it
License tier	Tells us which plan you are on (e.g. Starter, Standard, Pro, Elite), so we can understand feature usage across tiers.
License status	Indicates whether the license is active, expired, or inactive - helping us detect activation issues.

Feature usage

Aggregate information about which Amelia features and integrations are active on your site. No booking data, customer information, or business content is included.

Data collected	Why we collect it
Onboarding completed	Tells us whether the initial setup wizard was finished, so we can improve the onboarding experience.
Active integrations	Shows which third-party services are connected (e.g. Google Calendar, Zoom, Stripe) - helping us prioritize integration improvements.
Active & configured features	Tells us which Amelia features are turned on or configured (e.g. extras, packages, recurring appointments), so we know what to focus on.
Payment methods enabled	Shows which payment gateways are active, helping us improve and expand payment support.

Amelia-specific usage

Aggregate counts and configuration details specific to how you have set up Amelia. No actual names, descriptions, prices, or personal details are included – only numbers.

Data collected	Why we collect it
Number of employees configured	Helps us understand how teams of different sizes use Amelia.
Number of services	Gives us a sense of how complex or simple most Amelia setups are.
Number of locations	Tells us how many Amelia users have multi-location setups.
Number of events	Helps us understand adoption of the events feature.
Booking form type used	Tells us whether users prefer the step-by-step form, catalog form, or event form - guiding UI improvements.
Calendar view preference	Shows which calendar view (day, week, month) is used most, informing default settings and UI focus.

Performance & health

Anonymized, aggregate signals about plugin stability. This helps us detect widespread issues before they are widely reported.

Data collected	Why we collect it
Fatal error count	An anonymized count of critical errors logged by Amelia. No error details, stack traces, or personal data are included.
Database record counts	Rough totals of records (e.g. number of appointments) to help us understand scale and optimize performance.
Deactivation reason	If you deactivate Amelia and optionally select a reason, that selection is recorded to help us understand and address common pain points.

How to opt out

Usage tracking is opt-in and can be disabled at any time:

Once disabled, no further data will be sent. You can re-enable it at any time using the same steps.

Questions?

If you have any questions about what data Amelia collects or how it is used, please visit our Privacy Policy or reach out to our support team at wpamelia.com/support.